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The MBA of Dinosaurs

Press release November 7, 2013

The world has changed. To most companies, keeping up with today's business world requires more knowledge, skills and talent than ever before.

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Today's companies are in need of a significant upgrading of their work force and skills if they are going to stay afloat in today's fierce global competition. This not only applies to the employees, but especially also the CEOs at the top of the company. When it comes to the private market for post-graduate and MBA programmes, we strongly need ambition, visions and quality. During the past year, the Danish company Probana Business School has offered post-graduate programmes to nearly 5000 business executives all over the world, by use of e-learning, a digital and flexible way of receiving a Mini MBA degree. This high demand clearly indicates a need for education which is apparently not being met by public institutions today.      

As a private player on the market, we offer a concentrated education programme with focus on the actual needs of business life, rather than the needs of the traditional academic environment. Our educations are optimised, both in terms of curriculum, economy and time consummation.

This is a thorn in the side of many classic academics who still praise the Enlightment era's ideal of theory for the sake of theory, rather than what creates actual value to the company and to society.

At Probana Business School, we wish to shed light on this important debate. 

Based on a high demand from many top executives, Probana has now introduced the MBA programme. The fundamental thought behind this is to offer the same high academic standard as physical MBA universities - however, adapted to a modern labour market and to a modern family life.

Because to the ears of many business executives, the idea of a two year long and expensive full MBA seems incompatible with balancing both work and family life. Many business executives also feel that they cannot burden their company with their absence and such a costly expense.     

But the legislation today only allows for public MBA educations to be accreditated. This current legislation favours public education and gives them a competitive advantage, rather than allowing for quality and value-creation for business and students to be the determening parameters. This results in difficulties with adapting, as well as a lack of ambition.

It is therefore essential that we reconsider our view of post-graduate education and the MBA. This strongly justifies the need for private markers players. In the same way as other parts of the traditional public sector needs competition to renew themselves, so does the educational system! 

Every year, hundreds of business executives choose one of our education programmes, because they share our view that being traditional is not the most important thing when it comes to post-graduate education. It also requires ambition and vision.