Signs point to more growth for Labelmaster with Perfion Product Information Management

Labelmaster, a Chicago-based company helping businesses keep a pulse on the complex set of dangerous goods/hazmat regulations, has chosen the Perfion Product Information Management solution to manage all of its product data.

Labelmaster has integrated Perfion PIM within their Microsoft Dynamics NAV ERP solution and Sana eCommerce web platform which empowers the company to make more effective and efficient business decisions. Specifically, their product management and marketing teams are able to:

• Create ‘source of truth’ by having a single library of marketing content for use across offline and online channels
• Save time with seamless data visibility and entry among supply chain and product attribute data
• Improves business performance by modeling product data that automatically feeds multiple web-based applications

The PIM solution helps enable Labelmaster's growth

Labelmaster’s Vice President of Marketing and Product Management, Robert Finn, stresses the importance of choosing a Product Data Management system that is completely integrated with the company’s ERP and web platforms:

“Having our product data integrated into both our ERP and Web platforms is a strategic advantage for our Company. Firstly, it drives efficiency and transparency between our Product Management and Supply Chain teams since customer and supplier data is tied seamlessly to our product data. Secondly, it allows our marketing team to efficiently plan, develop and execute campaigns across multiple channels by leveraging a common sets of product content. Perfion is helping enable our growth.”

One Data Source for Multi-Channel Communication

Labelmaster has a Multi-Channel Marketing strategy and approaches their customers through a wide range of distribution channels. The Perfion PIM system enables the marketing team to export and create content through the integration to its’ website and through Perfion’s built-in report designer. As a result, Labelmaster’s team is able to develop and deploy web landing pages, customized catalogs, fact sheets, pricelists, sell sheets, and enhanced collateral.

Details About Labelmaster

Labelmaster specializes in helping companies – big and small – comply with the complex and ever-changing regulations governing Dangerous Goods/Hazardous Materials. Founded over 50 years ago, it provides expertise matched with the most comprehensive assortment of products, software, consulting and logistics services for keeping up to date on all matters relating to Dangerous Goods/hazmat shipping regulations.