How to Ensure the Success of Link Building Campaigns

Creating a very effective link building strategy is not simple. It requires much time, effort, creativity and complex planning stages. You have to take note that building relevant and high quality links can boost the search engine positioning of your website. But if you will not properly execute your strategy, then your effort in building links could backfire and could adversely affect the ranking of your website. So here are some important tips on how to effectively execute link building campaigns.

Creating a very effective link building strategy is not simple.  It requires much time, effort, creativity and complex planning stages.  You have to take note that building relevant and high quality links can boost the search engine positioning of your website.  But if you will not properly execute your strategy, then your effort in building links could backfire and could adversely affect the ranking of your website.  So here are some important tips on how to effectively execute link building campaigns.   

To make sure that your link building campaigns will succeed, you need to pay close attention to the quality of backlinks that you can acquire.  First of all, you should vary your anchor tags on the links.  The majority of the anchor tags should utilize your targeted keywords or key phrases.  But for the purpose of variety, it would not hurt your campaign if you will use some standard anchor texts like click here, read more, or learn more.  It is very important for your campaign to look natural and free flowing.  That is why you need to ensure that your link tags are varied and not over-stuffed with keywords.  

Using relevant pages where you will place the links should be a major part of your link building strategy.  In fact, the relevance of the backlink is a very important factor in assessing link value.  Search engines give more weight to one way links coming from a page that reflects the theme of your website.  This is very important in order to avoid penalties from the search engines.  It is very important also to vary the strength of the links that you can get.  Make sure that the majority of your backlinks will come from PR 4 to PR 5 websites.  Then you have to sprinkle other backlinks from low PR and high PR pages.  Getting links from across different PR ratings will ensure that your campaign will look natural.  This way, the search engines will not flag your website for abusing the link building process.  

The timing of your link building campaigns is also very important.  You should ensure that your backlinks will appear gradually over a certain period.  So if you are usually getting 20 backlinks per week, then stay with it until you finish the entire campaign.  A sudden increase or burst of backlinks is very suspicious.  Search engines, especially Google, could detect abnormal linking activities and may impose penalties on your site.  Another effective link building strategy is the use of different link sources. It is highly advisable to build backlinks coming from high PR bookmarking sites, article submission and press release sites.  

One of the best SEO companies today that specializes on link building tactics and campaigns is GAMIT.  GAMIT Website Marketing Strategies offer different packages for link building.  GAMIT delivers relevant links through high quality article submissions, press releases, and bookmarking.  All links delivered by the campaigns of GAMIT are permanent, relevant, manually submitted, and will match the theme of your website.  So if you are looking for a reliable SEO company that can provide quality service, then GAMIT is your best option.  

Subjects