To the US leader in the hardware and lighting industry, Hampton Products International Corporation, it was extremely challenging to overcome the inefficiencies of producing and delivering good product information. Today a Product Information Management solution from Perfion handles product data for all output channels. Work that took months before, is now done in a few days.
At Hampton, data was stored in disjointed information silos (emails, spreadsheets, etc.) and only discrete information was kept in the Dynamics AX ERP solution. It was hard to find the needed information for different projects and, moreover, information could never be trusted.
With a growing eCommerce business and an increase of individual customers requiring more robust product data (descriptions, images, dimensions, video), Hampton had to find an efficient Product Information Management solution.
A TREMENDOUS SHIFT IN THE PRODUCT DATA STRATEGY
Today, Hampton’s product data can be accessed in up to 3 different languages from one single platform: The Perfion Product Information Management system. It is possible for all employees to see when an item was last updated, when it was reviewed and that the Category Manager has signed off on it.
Perfion suits Hampton’s purposes because of its extreme flexibility. The 14 unique product lines (everything from mechanical to electrical to even simple things) each require their very own set of specifications and Perfion manages them all.
Brian Millsap, Senior Vice President, Chief Information Officer at Hampton Products International Corporation, explains:
“Our organization went through a tremendous shift in our product data strategy – from disjointed information silos to a well-structured and maintained central repository. Perfion is now the backbone for multiple websites and a mobile application. To get all the details we need from one place and being able to see the status of an item in one screen - it’s amazing!”
Websites are created within a few days with PIM
Hampton’s 14 different brands will eventually have their own unique websites. An example is keeperproducts.com that is connected directly to Perfion and updates dynamically.
Due to the PIM system, it only takes a few days to create a complete website for a new brand - before it would take months. Once the code is connected to the Perfion API, Hampton just has to copy that and change the branding.
Now Hampton’s product data meets GDSN standards
Some of Hampton’s customers subscribe to the Global Data Synchronization Network (GDSN), which enables trading partners to automatically share their business data. The PIM solution allows Hampton to effortlessly download product data directly into the GDSN template so they can publish their product data to meet the GDSN standards.
Hampton supports the eCommerce sites of customers like Walmart, Amazon, and Home Depot.
A mobile app with always updated product information
Hampton has been able to create a Perfion driven mobile application within only a few weeks. The app is designed to help contractors quickly choose the items they want to order and email them to Home Depot’s pro desk where the order is placed in the order system. When the order arrives at the contractor’s worksite it is packaged and keyed and the pallets and boxes are organized to the contractor’s specification.
To Brian Millsap there is no doubt that the PIM solution is making Hampton faster and more efficient:
“We changed the process around publishing information to the GDSN. We changed the process on how we validate our data. We have done a better job of separating and identifying responsibilities. We have one central place for everything, even photos and videos. Perfion has brought a structure to our processes that we did not have before and our goal is to do much more.”
DETAILS ABOUT HAMPTON
For over 30 years Hampton Products International Corporation in California has manufactured high quality consumer packaged products within the fields of Automotive, Security, Lighting, Door Hardware and Electronics, including padlocks, door locks, security lighting, timers and builders hardware.
The company’s innovative, high quality designs coupled with a speed-to-market supply chain infrastructure make Hampton a leader in the hardware and lighting industry.