Oolong Tea Market - By Product Type (Conventional Oolong Tea, Organic Oolong Tea), By Distribution Channel (Online Stores, Offline Stores) & Global Region - Market Size, Share, Trends and Forecast 2018-2023
A recent report by KD market insights titled as "Oolong Tea Market - By Product Type (Conventional Oolong Tea, Organic Oolong Tea), By Distribution Channel (Online Stores, Offline Stores) & Global Region - Market Size, Share, Trends and Forecast 2018-2023" provides the key trends, opportunities and challenges market will face in the forecasted period of 6 years i.e. 2018-2023. The study also provides the Oolong Tea Market competitors share and region wise analysis around the globe.
Oolong Tea is commonly consumed in China and Taiwan, and the tea is a product made from the leaves, buds, and stems of the Camellia sinensis plant. Oolong is one of the most diversified tea and can be found in different varieties having distinct flavors and color. However, Oolong tea accounts for only 2 percent of tea consumption around the world. Also, the popularity of this oolong meal has grown in the recent past in regions of Europe and North America. The market for oolong tea is growing constantly over the years and was totaled at a value of USD XXX Million in 2018. The global oolong tea market is expected to thrive at a CAGR of 3.1% during the forecast period to reach a valuation of USD XXX Million by 2023.
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Growth Drivers & Restraints:
The tea is a very popular beverage across the globe especially in Asian countries such as China, Taiwan, India, and others. However, the number of tea lovers across the globe is rising at a remarkable rate including Europe and North America. Oolong tea has been consumed mostly in China and Taiwan in previous years owing to their distinctive taste and health benefits. Also, consumers obsessed with tea are seeing for new tea varieties and are spending accordingly which in turn promoting the recognition of oolong tea in international markets.
Apart from this, restaurant and hotels are also adding such food & beverage items in their menu in order to improve their luxury standards. Oolong tea has several health benefits such as detoxifying body, fortifies the immune system, helps in regulating cholesterol level, and others. Rising awareness among consumers about health benefits associated with consumption of oolong tea is expected to likely affect consumer’s decision to buy oolong tea. Nowadays, consumers are opting for self-medication due to rising penetration of Internet and social media. These factors are likely to drive the growth of the market for oolong tea globally in the coming years. Growing awareness about the harmful effects of chemically processed food products is has forced more people towards organic food products such as oolong tea. However, weak market recognition as compared to other forms of tea is the key factor that is hindering the growth of the global oolong tea market.
The research offers a comprehensive analysis of oolong tea market with respect to following sub-markets:
By Product Type
- Conventional Oolong Tea
- Organic Oolong Tea
By Distribution Channel
- Online Stores
- Offline Stores
- North America (U.S. & Canada)
- Europe (Germany, United Kingdom, France, Italy, Spain, Russia and Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Indonesia, Taiwan, Australia, New Zealand and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Argentina and Rest of Latin America)
- Middle East & Africa (GCC, North Africa, South Africa and Rest of Middle East & Africa)
The report profiles various major market players such as:
- ITO En.
- Bigelow Tea Company
- Twinings (Associated British Foods)
- Ceylon Organic Ltd.
- Teas and Thes (China) Ltd.
- Sierra Tea
- Arbor Teas
- Unilever PlC.
- Republic of Tea
- Townshend's Tea Company
- The Hain Celestial Group, Inc.
- Other Prominent Players
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Table of Contents@
1. Executive Summary
2.1. Research Methodology
2.2. Geographic Scope
2.3. Years Considered
3. Market Overview
3.1. Overview and Definition
3.1.1. Market Definition
3.1.2. Geographic Regions Definition
3.1.3. Oolong Tea Definition
3.2. Industry Development
3.3. Porter’s Five Force Analysis
3.4. Industry Value Chain Analysis
4. Growth Drivers & Barriers in Global Oolong Tea Market
5. Trends in Global Oolong Tea Market
6. Global Oolong Tea Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
7. Global Oolong Tea Market Segmentation Analysis, By Product Type
7.2. BPS Analysis By Product Type
7.3. Market Attractiveness by Product Type
7.4. Conventional Oolong Tea Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
7.5. Organic Oolong Tea Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
8. Global Oolong Tea Market Segmentation Analysis, By Distribution Channel
8.2. BPS Analysis By Distribution Channel
8.3. Market Attractiveness By Distribution Channel
8.4. Online Stores Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
8.5. Offline Stores Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
9. Geographical Analysis
9.1. North America Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
9.1.1. By Product Type
220.127.116.11. BPS Analysis By Product Type
18.104.22.168. Market Attractiveness By Product Type
22.214.171.124. Conventional Oolong Tea Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
126.96.36.199. Organic Oolong Tea Market Value (USD Million), Forecast & Y-o-Y Growth Analysis, 2017-2023
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