ATLANTA, GA and LOS ANGELES, CA – Perfion Inc. and Dynamicweb announced today a joint venture to provide the Music Industry with an integrated solution for Product Information Management (PIM) and eCommerce.
Perfion Inc. and Dynamicweb will grow the existing integration between their software products for this venture. Perfion’s PIM software is a central repository for all product information, including hierarchies, descriptions, images, videos, and specifications. Dynamicweb’s ecommerce platform includes content management and digital marketing capabilities, which allows users to create powerful customer experiences across all channels. With this standard integration, companies can instantly send up-to-date, accurate, and optimized product content from Perfion to Dynamicweb eCommerce software, which provides the end-customer a superior and customized web search and shopping experience.
Joseph Walsh from Perfion sees a tremendous opportunity to offer a best-of-breed capability to the MI market. “Perfion is genuinely excited to team up with Dynamicweb to help the music industry solve some really important business challenges. Most notably, to compete more effectively in an online environment and adopt better practices around product information, including adherence to the NAMM data standards. We really see a chance for the Music Industry to level the playing field and address the persistent threat of online marketplaces, such as Amazon.”
“With a standard integration already in place, Perfion and Dynamicweb should be an attractive option for music companies”, commented Jorgen Bach from Dynamicweb. “Furthermore, both organizations have experience in the US Music Industry so we are already familiar with many of the nuances.”
About Perfion Inc. – Perfion Inc. is the US subsidiary of Perfion, a Danish software company. Perfion’s Product Information Management (PIM) solution helps companies with complex product structures and multi-channel, multi-language distribution of their product information. With Perfion PIM you get a single source of truth for product information wherever it is applied.
Contact Information: Joseph Walsh, Regional Director, Perfion Inc., 267.549.8690, [email protected]
About Dynamicweb – Dynamicweb is a leading software company developing products that help you grow and optimize your online business by providing personalized experiences and engaging your customers. Our All-in-One Business Platform combines Content Management, Ecommerce and Digital Marketing Capabilities to create powerful customer experiences across all channels. This increases conversions and optimizes customer lifetime value.
Today, thousands of businesses run more than 12,000 websites using Dynamicweb. We continue to expand our services internationally in close cooperation with 200 certified partners in 13 countries.
Contact Information: Jorgen Bach, Director of Consulting, Dynamicweb North America, 310.405.0531, [email protected]
Perfion Content Management Music industry Ecommerce Product Information Management PIM Digital marketing Dynamicweb E-commerce Mi market