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Barvision and InteliTap Join Forces

Press release February 3, 2010 PR

Industry leading draft beer management solutions provider and RFID liquor management innovator come together to offer comprehensive end-to-end solution for the hospitality industry.

InteliTap,  the providers of the TRUST draft beer profit boosting solution, and Barvision, the RFID real-time liquor control leader, today announced they have entered into an exclusive partnership to provide their brewer, restaurant, bar, hotel, stadium & concessionaire customers with a complete, end-to-end solution to manage draft beer and liquor operations. The resulting combined solution will immediately drive revenue and profit.  

InteliTap’s President, David Adams said “I am delighted to announce this partnership. Both companies have created powerful solutions for their specific parts of the restaurant and bar industry. BarVision is a very natural partner for InteliTap. The two solutions, working together, will provide benefits to our customers that are greater than the sum of the parts. Both companies are committed to using technology, training and process to help operators manage the many moving parts of a bar. In the end our customers will make more profit from this partnership and they will have happier consumers.”

TRUST has an independent loyalty program(TRU$T) that is based heavily on service and sales training where staff are rewarded with prizes and financial incentives for selling more. It is easily implemented by any outlet. Points (quirkily called ‘pints’) are awarded for various ‘behaviors’ including sales, education, idea generation and various other interactions. There is an online portal, where servers, managers, hosts, bartenders etc have individual membership so that communications and programs can be tailor made to them. The partnership will make expanded use of TRU$T to train and manage liquor sales.  

Robert Tuthill, VP of Sales and Marketing from BarVision said “I am delighted with this partnership and the resulting solution that provides clients with complete control & optimization of their draft beer & liquor sectors. Customer satisfaction and profitability are the key driving factors, as the solution directly increases profits while reducing costs dramatically, as each and every pour, whether it is beer or liquor, is accurately accounted for. The TRU$T portal is also a great tool and we are excited to collaborate with InteliTap to offer joint material through this portal, as our philosophies are quite similar. Our joint solution ensures a clean, crisp, quality drink is poured at the right temperature, every single time, by an educated staff that is properly incented, resulting in excellent customer experience. From a management perspective, we offer complete visibility of their sales and operations, simply and quickly, that eliminates the headache and costs of manual procedures while minimizing human error.”

To learn more about TRUST, or to receive a copy of our new paper “10 Critical facts you ought to know about selling & monitoring DRAFT beer” go to

JOURNALISTS – for a demo request of please contact [email protected]
For all press related enquiries please contact David Adams, [email protected] +1 804 598 1880
About InteliTap
InteliTap was founded in 2005 in Richmond, Virginia with one purpose in mind: To help restaurants, bars, hotels and sports arenas serve consistently excellent draught beer at better profits.

US Corporate Office
2178 Plainview Business Centre, Powhatan, VA 23139 Tel (804) 598-1880
UK Office
Barnsley DMC, County Way, Barnsley, South Yorkshire, S70 2HG, Tel: +44 (0) 1226 720777
About BarVision
Since 2002, BarVision has provided the Hospitality Industry with the wireless liquor spout technology that revolutionized the management of pour control and liquor inventory. SGS-Technologies acquired BarVision in 2009 and moved the company into a 5000 sq ft state of the art manufacturing and development facility that is committed to providing the most accurate and reliable liquor management system available.

BarVision Corporate Office
16412 N. 92nd St.  Suite 135, Scottsdale, AZ  85260