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Press release March 16, 2010 Business

California based digital marketing solution provider Design Reactor today announced its partnership with BIG ideas inc., a UK based company, which will give organisations in Europe, the Middle East and Africa better access to its award winning virtual experience platform 6Connex®

6Connex® delivers a rich media experience online that enables clients and organisations to engage with their clients, colleagues and communities, wherever they are in the world, whatever language they speak.

The team behind BIG ideas inc. is led by Tracey Poulton and Hellen Beveridge. Both marketing, communication and event specialists, they head a formidable group of technology and communication experts that are already talking to Government departments, major multinational companies, international NGOs, industry associations and third sector organisations about their plans for using the platform.

‘We’ve been helping clients with their communication campaigns for many years but we could never find a truly effective way to create a long-lasting two-way dialogue.  We were constantly left feeling that the enthusiasm and knowledge created during a live event simply died away as the conversation stopped,’explains Tracey Poulton. ‘Now at last we have the technology to engage individuals and allow them to discuss and develop ideas, act upon them and report the results directly with the community that helped shape them.  This is an incredibly powerful tool for anyone in Government, the public sector, charities and NGOs, and of course commercial organisations that need to communicate with their target market.’

‘We are delighted to be working with the team at BIG ideas inc.,’says Kevin Carbone, President of Design Reactor. ‘They have already identified the potential of the 6Connex® Virtual Experience Platform both in terms of delivering specific one-off events and as an enhanced communications tool that can benefit the marketing efforts of every type of organisation.  We can’t wait to see what they come up with next.’

‘From a marketing and budgetary perspective, the 6Connex® Virtual Experience Platform is a very valuable tool,’ continues Hellen Beveridge. ‘Not only does it enable the host of any particular site the opportunity to communicate with a very geographically diverse audience in any language, including live chat translation, but the reporting and metrics function means that it is possible to build a picture of each visitor’s behaviour when online.  This means that every partner in an event can get a real, measured value for ROI.’

Notes to Editors:

About Big ideas inc.

With a wealth of live events and marcomms experience, Big ideas inc. is ideally placed to understand and utilise the full potential of the 6Connex® Virtual Experience Platform. Using the power of the virtual experience, Big ideas inc. can enhance their clients’ ability to communicate more clearly, to more colleagues, customers and clients, across a wider geographical area.  By 'joining the dots' Big ideas inc. offers the organisations it works with unlimited possibilities to interact and empower themselves and their own communities.

About 6Connex®

Based in Campbell, California, Design Reactor provides integrated digital marketing services that empower their customers to engage with their audiences—wherever their connected life takes them. They have been delivering innovative digital marketing solutions for leaders in a broad range of industries for more than a decade, including: ABC, AMD, Apple, Cisco, Disney, HP, Motorola and Visa and a host of other Fortune 1000 technology, consumer, and entertainment brands that have shaped their industries with groundbreaking digital marketing programs from Design Reactor. 

Hellen Beveridge
Big ideas inc.
The Staging House
Worthing Road
Dial Post                              
Horsham RH13 8NH
T. +44 1403 712890
E. [email protected]