As part of a management buyout, parsionate’s management team and two commercial investors acquired RS Media Group AG’s shares of the Stuttgart-based Omnichannel expert.
MBG (Mittelständische Beteiligungsgesellschaft Baden-Württemberg) and S-Kap Beteiligungsgesellschaft, an investment company of the Sparkasse Pforzheim Calw, both invested in the newly created holding parsionate Group GmbH, which will act as a holding company for the corporate group. The aim of the transaction is to support the further development of the company.
parsionate was founded in the autumn of 2013 by a group of experienced consultants. The company offers, with its omnichannel experts, a range of consulting and implementation services focused on enabling its enterprise customers to successfully implement their digitisation projects. It is one of the fastest growing companies in Europe with this type of portfolio. Under the leadership of the two Managing Directors, Michael Fieg and Thomas Sperrfechter, further European offices are to be established in the coming years and the consulting portfolio will be considerably diversified and expanded.
“We are very satisfied with the agreed financing solution. About 70% of the shares are now held by the company’s executives. And with the two investors, MBG and S-Kap, we have found the ideal partners for our ambitious expansion plans,” said Michael Fieg. Thomas Sperrfechter described the focus of the planned expansion: “Rather than concentrating on rapid growth, we aim for a long-term and sustainable development of the company. Our major international clients appreciate excellent quality and reliability. These values are extremely important to us and are at the heart of everything we do.”
Guy Selbherr, Managing Director of MGB, one of the investors, commented: “parsionate is a real success story. We observe that especially large companies require assistance in restructuring their processes, organization and IT. We are pleased to actively participate, with our support, in shaping the future of digitisation.” Florentin Walker, Managing Director of S-Kap Beteiligungen added: “High data quality and efficient processes across all sales channels: That’s the future of commerce. And that is exactly what parsionate is providing to its clients. The company is well on the way to becoming one of the leading European consulting firms in omnichannel commerce. We are pleased to be part of this success story.”
In order to ensure continuous growth, the existing cooperation agreements with a few selected software vendors have been consolidated. In 2016 parsionate won the “EMEA Partner of the Year” award by Informatica, one of the world’s leading software provider for Master Data Management solutions and was awarded the “Elite Partner” status this year.
Product Data Management Omnichannel strategy Mdm strategy Product Information Management Product data Mdm Pim strategy PIM Omnichannel Pim implementation Mdm implementation Product information Parsionate