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Press release March 16, 2010 Agriculture



A Wakefield tree surgeon foiled thieves who attempted to steal his Timberwolf woodchipper from a site in Wakefield. Simon Roberts jumped out of an apple tree and confronted the would-be thieves who were in the process of loading his £9,000 machine onto their Transit pick-up truck. Shocked at his approach the two men attempted to pass of their actions ‘as a joke’. And now Simon has turned to CESAR supplier Datatag to safeguard his machine to avoid a similar confrontation in the future. CESAR is the official plant and equipment registration scheme supported by the Home Office, leading equipment manufacturers and the British Machinery Insurers Association. 

Simon had this to say as Datatag fitted CESAR to his prized Timberwolf: “I’m shocked at the cheek of the thieves who attempted to steal my machine literally from under my nose. I was so cross I just jumped out of the apple tree I was pruning and marched over to them. They dropped the machine and started chatting. They mentioned Datatag and how they steer clear of machines with the triangular plate which is why I’m fitting CESAR now. I just want to go about my work without the agro and CESAR registration will act as the deterrent in the future, not me”! 

CESAR registration acts as a powerful deterrent against theft and an assured way of positively identifying a machine in the unlikely event of theft. Two highly visible triangular registration plates, with a unique number, are fitted to every CESAR registered machine. The widely adopted CESAR scheme provides the police with the ability to check on any registered machine in exactly the same way as they would a car or van through the Police National Computer (PNC). Organised and opportunistic thieves are aware that the triangular registration plate and hidden security devices, including electronic transponders, forensic DNA and thousands of ‘Datatadots’, mean trouble and so thieves shy away from CESAR registered equipment. 

Recent official statistics show that CESAR marked machines are 4 times less likely to be stolen in the first place and 6 times more likely to be recovered, in the event of theft, than unregistered machines. 

As a significant benefit to machine owners insurance premium discounts are available from leading insurers for machines fitted with CESAR, which offsets the cost of fitting the system to existing machines. NFU Mutual the market leading insurer in the agricultural sector offers 12.5% discount for CESAR equipped machines. A number of service providers, including the AEA, Enigma and Pirtek, are approved to fit CESAR to any type of agricultural, construction or industrial machine. 

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Editor’s notes 

Datatag ID Limited, a market leader, is a privately owned British company that has operated in the security market since 1992. Its products have helped to drastically reduce the rates of stolen property. Datatag security markings and systems are widely used on motorcycles, scooters, bicycles, boats, jet skis and agricultural and construction equipment. Illustrating the effectiveness of Datatag security products the UK Crown Prosecution Service has a 100% successful prosecution record where Datatag has been used as evidence in court. Critically, Datatag provides a telephone service to the Police and its customers, 24 hours a day, 7 days a week enabling marked equipment to be identified. Datatag supply a range of security marking products including Datadots®, Datatag DNA and a variety of transponders or ‘tags’. In the construction market Datatag manages the CESAR® equipment registration scheme.  CESAR® is owned by the Construction Equipment Association (CEA), with the support of the Plant Theft Action Group (PTAG), the Home Office, the Association of Chief Police Officers (ACPO), major insurance companies and local authorities. CESAR® is a dedicated scheme designed to significantly reduce the theft of construction and other equipment, both large and small, and to aid recovery in the event of theft. CESAR® offers a positive opportunity for all construction and agricultural equipment manufacturers, machinery dealers, plant hirers and owners to register their equipment under a single scheme. Crucially CESAR®  registers equipment on the DVLA Off Road Register (ORR) which gives the Police instant access to the data via the Police National Computer (PNC). Datatag is accredited to ISO 9000:2000 and LPS 1224 standards. Its database has “Secured by Design” status under ACPO and Home Office accreditation, one of the highest security accreditations in the UK. 

Datatag®, Datadots® and CESAR® are registered trademarks. 

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Image(s) © 2010 Datatag ID Limited. Permission for reproduction in connection with this press release is granted.

Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.

Contact, John Bradley. [email protected]  01332 856323 or 07872 600 868

Or Faye Coton. [email protected] 01332 856999 or 07855 053081