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The Alternative picks up key role for 9th Annual Global Travel & Tourism Summit

Press release March 4, 2009 Business

Emerging London based engagement agency The Alternative, today announced that they have been selected as the first external event directors to oversee the 9th annual Global Travel & Tourism Summit in Florianopolis, Brazil. 15-16 May 2009.

The Alternative (part of the Happy People Corporation Ltd- has been appointed by WTTC (World Travel and Tourism Council - as Event Directors to oversee the 9th annual Global Travel & Tourism Summit in Florianopolis, Brazil. 15-16 May 2009.

Ufi Ibrahim COO of WTTC announced: "We are very excited about staging this year's event in Florianópolis in Brazil.  As an emerging destination for Tourism, it represents a unique opportunity to put a spotlight on the region.  We are delighted to appoint The Alternative as Event Directors for the first time and we are looking forward to harnessing their expertise to help us create something different for the Brazilian Summit".

The annual invite only summit to be held in Santa Catarina's state capital, Florianópolis, will be themed "Real Partnerships – Energising Economies", and it has been acclaimed as an exemplary public-private partnership as it will bring together national, state and local governments from Brazil and other parts of the world, together with Captains of industry from every continent.

The Alternative and its 5 strong team will direct from London the production of the Summit in all technical and creative matters reporting directly to Ufi Ibrahim COO of WTTC.  The agency’s role will involve an onsite presence, coordinating Brazilian appointed agencies  and working with the Regional Government stakeholders in Santa Catarina, Brazil to plan and execute the highest quality governmental Summit on behalf of the WTTC and its members.

Tim Bleszynski, Managing Director The Alternative
‘We are delighted to have been appointed Event Directors by the WTTC. This is an incredibly prestigious event with a great reputation as one of the premier events in the calendar. It is a great honour to have been selected to work on such a project and we are relishing the responsibility to ensure this event meets with the exceptionally high standards to which a summit demands!’

About The Alternative:
The Alternative has existed since 1996 when it became one of the first specialist engagement agencies. The mission has always been the same: to help large companies and organisations generate meaningful engagement.

Having won numerous awards for its work, as a predominantly creative driven company, The Alternative particularly flourishes when the tried and tested becomes the tired and testing. The service offering is led by the proposition Create Something Different.

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About WTTC
WTTC is the forum for business leaders in the Travel & Tourism industry. With Chairs and Chief Executives of the world's 100 foremost leading Travel & Tourism companies as its Members, it has a unique mandate and overview on all matters related to Travel & Tourism.

WTTC works to raise awareness of Travel & Tourism as one of the world's largest industries, employing some 230 million people around the world and generating over 10% of global GDP. Please visit