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Sky launch value package to help build customer base

Press release July 11, 2011 Multimedia

Sky TV has recently launched a value package to help drive new subscriptions in an ever increasingly competitive UK digital TV and broadband market.

The new Sky value package means that new customers can get Sky TV with the top TV channels, up to 20Mb Sky broadband with free evening and weekend calls, all for just £19.50 a month. This value deal also includes a free Sky+ Box with free installation, and a £25 M&S voucher for customers joining online.

A spokesman for commented “The digital TV and broadband market in the UK is fiercely competitive, and this deal from Sky really stands out, offering some of the most popular Sky channels, with broadband and calls, for under £20 a month. This value package should strike a chord with an ever cash conscious UK household, and help Sky drive incremental subscriptions over the summer period”.

The key part of this package is the Sky Variety Pack, which is made up of some of the most popular Sky TV channels, including Sky One, Sky Living, Gold, Comedy Central, as well as the new Sky Atlantic channel.