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'SIN-ing' students spread the word to gain members

Press release December 1, 2009 Education is a student-focused online site aimed at making student life easier. Its SIN student discount card means students can 'pocket the difference' with up to 20% discounts on major brands that they buy. It also helps them to find part-time work so they can earn while they learn and to find permanent graduate jobs.

Word of mouth marketing is helping StudentsInNeed, the fastest-growing student brand in the UK, to grow its membership towards the one million mark just months after its launch.

Brunel University graduate Andrew Billingham, founded in 2008 as a unique, new and independent choice to help make students’ lives easier.

The eye-catching website, with its lively ‘Pocket the Difference’ theme, helps young people to combat the credit crunch with exclusive online discounts of up to 20% on major retail, leisure and entertainment brands popular with students. Along with regular prize draws and offers, the site also posts part-time, seasonal and permanent jobs throughout the UK.

Andrew says students spreading the word about the benefits of StudentsInNeed membership are acting as a powerful selling tool. “We are definitely seeing a marked ‘domino-effect’ in terms of increased site visits from people telling their friends about us and this is causing our membership to grow exponentially month on month,” he explains. “And the more members we have, the more benefits we can offer them.”

Numbers have been boosted further by regular emails to members on fresh discount deals and Christmas jobs with several hundred positions available in the run-up to the festive season.

“Students can register for free and our rapidly-growing membership is a sign that they trust and believe in us. Eventually, we aim to have every student in the UK registered as a member,” adds Andrew.

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