Shore watersports launches new surf shopping website

Shore, the surf clothing and accessories business, has re-launched its transactional website at http://www.shore.co.uk. The new e-commerce website has been designed and developed by Screen Pages, the e-commerce services company, using Magento.

Shore, the surf clothing and accessories business, has re-launched its transactional website at http://www.shore.co.uk. The new e-commerce website has been designed and developed by Screen Pages - http://www.screenpages.com - the e-commerce services company, using Magento. 

Shore was founded in 1982 by Simon Crawford and has expanded to become the leading specialist supplier of surf clothing, wetsuits and hardware in the UK. Shore operates a 5,000 square foot store in East Wittering, a significant mail order business and a fast-growing online shop. It ships on average over 400 parcels a day. Brands sold include Quiksilver, Roxy, Billabong, Oneill, Ripcurl, Oakley, Animal, Nixon, Protest, Element, Volcom, Reef, Vans, Hurley and Rusty. 

The new website’s capabilities include:

-         Strong, bold design

-         Large, life-style photography (with zooms) from Shore’s catalogue

-         Filtered search (by size, price etc) and multi-layered navigation

-         Ratings and reviews, blog and social media integration

-         Single page checkout with online card authorisation via Cybersource

-         Implemented on popular Magento platform

-         Full content management via Magento Administration Panel

-         Integration with Elucid back office for stock availability and order processing

Simon Crawford, owner of Shore, said: “Our online sales have been growing significantly, so we needed more flexibility and depth in our website.  Magento is the ideal e-commerce platform for a business our size and Screen Pages has emerged as one of the most experienced e-commerce companies and Magento specialists with the kind of back-up that we needed.” 

Roger Willcocks, director of Screen Pages, said: “We’re really excited to be working with Shore. It’s a great brand operating in a strong niche and its web team have shown themselves to be technically competent and commercially astute.”

About Screen Pages

Screen Pages (http://www.screenpages.com) has provided e-commerce and related value-added marketing services to niche retailers and mail order companies since 2002. Its e-commerce approach blends creative, analytical, marketing and technical services designed to increase a brand's sales online.

Contact:
Roger Willcocks, Director, Screen Pages
T: 01932 333 592
E: [email protected]

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