Purple Circle’s branding is “effective” – it’s official

Branding and design consultancy Purple Circle has gained official recognition that it’s branding is effective, with a Gold DBA Design Effectiveness Award

To any branding and communications consultancy, recognition that your work has added to the commercial success of a business is an important measure.  Purple Circle has gained this recognition on a mass scale across the design industry, taking a Gold DBA Design Effectiveness Award at a recent ceremony in London.

Purple Circle  (http://www.purplecircle.co.uk/  ) was nominated, and won Gold in the category for Museums and Visitor Attractions, for the branding and communications strategy it created and delivered for BeWILDerwood, the Norfolk woodland adventure park.  Purple Circle has worked with BeWILDerwood since the park’s inception, creating not only the branding but also the theming and the tone for the entire attraction.  

BeWILDerwood (http://www.purplecircle.co.uk/Bewilderwood.aspx ) has been a run-away success story since its launch in 2007, both from a conceptual and commercial perspective;

• In its first year visitor numbers were 83% above the target and in its third year, the numbers are still growing
• Catering spend per visitor is 24% above the industry average
• But most importantly customer satisfaction is at a staggering 98%, against a challenging industry target of 80%

Purple Circle operates as an integral part of the BeWILDerwood team, partnering them in all of their creative efforts, including the design of much of the merchandise that is sold through the park and online.  This includes the popular children’s books ‘A Boggle at BeWILDerwood’ and ‘BeWILDerbats’ by Tom Bofled, the founder of BeWILDerwood.

 Simon Egan, Commercial Director at BeWILDerwood said “We’ve found that people visiting BeWILDerwood are genuinely delighted with their day out and have come back time and time again.  We believe that much of their experience is down to the branding created by Purple Circle and the fact that as a company we live and breathe it every day – it is reflected in everything we do.  We have Purple Circle to thank for that, keeping us on track and true to the spirit of BeWILDerwood from its very inception.”

John Lyle (http://johnnylyle.co.uk/ ) of Purple Circle said “In this climate, any design and branding company has to demonstrate that spend on design is going to be effective, benefitting the client in a really tangible way – it’s never been more important.  To take a swamp in the middle of nowhere and turn it into a huge commercial success is testament to the significance branding can have when it is truly focused.”

This is the 53^rd award that Purple Circle has won in the past five years.  Other clients include Boots, Guy’s Hospital, Nottingham City Council, National College and Abacus Lighting.  In 2008, the DBA Design Effectiveness Award Gold winners alone contributed £400 million to the UK economy against a design investment of just £1 million. 

Get more insider information and pictures about the DBA Awards from John Lyle’s blog (http://johnnylyle.co.uk/2009/10/23/i-was-at-the-dba-awards-last-night-and/ )

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