Purple Circle, the Nottingham-based branding and graphic design studio scooped the Best New Product award and, for most impressive overall campaign – the Grand Prix Award at the recent Drum Marketing Award ceremony.
Purple Circle was nominated in the category of Best New Product, for the branding and communications strategy it created and delivered for BeWILDerwood, the family woodland adventure theme park in Hoveton, Norfolk.
Not only did the company bring home that award, but the prestigious group of judges also felt the campaign was strong enough to be awarded the Grand Prix Award for the most impressive overall campaign.
Purple Circle(http://www.purplecircle.co.uk/) Director, John Lyle, said: “Winning any award is amazing, but the Drum Awards feels extra special because of the combined experience of the judges on the panel. For the likes of Simon Pestridge, Marketing Director of Nike UK and Keith Vernege, Creative Director of COI Publications to give us the Grand Prix award is a real honour.”
He continued: “We think the fact that we have won this award should send a message to Marketing Directors everywhere that you don’t need to look to the biggest London agencies for creative ideas that can also really make a difference to the bottom line of your business.
There is a wealth of talent sitting on your doorstep in the East Midlands and in this economic climate, surely it makes more sense to utilise that to its full potential – significant costs savings can be made without sacrificing the quality of your brand communications?”
Purple Circle operates as an integral part of theBeWILDerwood(http://www.bewilderwood.co.uk/) team, partnering them in all of their creative efforts, including the design of much of the merchandise that is sold through the park and online.
This includes the popular children’s books ‘A Boggle at BeWILDerwood’ and ‘BeWILDerbats’ by Tom Blofeld, the founder of BeWILDerwood.
Thomas O’Neil from Drum Marketing Awards(http://www.thedrummarketingawards.com/) said “The fact that a small visitor attraction in Norfolk managed to fight off competition for the Grand Prix from the likes of multi-national clients such as ASDA and Virgin goes to show that when it comes to marketing it is not always about how much money you spend, but how clever you are with the money you have available.”
Purple Circle’s Drum Marketing Awards come hot on the heels of the THEA award in March this year. THEA is a Californian-based award ceremony celebrating the very best of themed entertainment throughout the world. At this earlier award ceremony BeWILDerwood and Purple Circle sat alongside other recipients such as the team behind the opening ceremony for the Beijing Olympics and The Simpsons Ride at Universal Studios Hollywood.
Jo Artherton, Head of Marketing for BeWILDerwood commented: “We’re delighted Purple Circle has won these two very well deserved awards. For a little adventure park, tucked away near the Norfolk Broads, to have won such prestigious awards, as well as the THEA award, it’s really highlighting BeWILDerwood on the map as a desirable tourist destination.”
About Purple Circle
Purple Circle(http://www.purplecircle.co.uk/Findoutabitaboutus.aspx) is a Nottingham and London-based branding and graphic design studio that specialises in creating cohesive and compelling brand communications. This includes everything from the over-arching brand platform through to how that translates on all external facing communications -literature, websites and packaging - through to how you instil the brand throughout the entire team and business culture.
For more information contact:
Director of Brands
1 Howard Street
0115 955 0005
2 Sheraton Street
London W1F 8EH
0207 851 4479