2020

Press release October 27, 2020 Woman Sport Lingerie Olympics

Olympic gold medalist Pernille Blume launches her second lingerie line with the sports brand DANISH ENDURANCE

FOR IMMEDIATE RELEASE
Copenhagen, 27/10/2020

Bold blooms.So does the Danish Olympic Gold Medalist Pernille Blume, whotodayis launchingher second lingerie collectiontogether with the sports brand DANISH ENDURANCE.

After the successful launch of her first organic cottonunderwearthisSeptember,Denmark’s 2016 Olympic Gold Winner in women’s 50m freestyleis now presenting the“BloomingLace” collection -a flatteringlingerieline embroidered with a delicatefloral motif.

Edgy yet elegant, playful yet classy, chic yet casual, theBloomingLace line is designed withthedesire to makewomenfeelconfident, at ease,andcomfortablein their everyday wear.

Pernille explains:“For years I have beenannoyed by uncomfortable braslike many other women.I appreciate comfort and feeling good with what I wear, so I wanted to create somethingextremelycomfortable. It has to be sporty yet feminine,and most important of all, it has to be a bra that feels so good to wear that you can sleep in it.”

“We are extremely pleased to work together with Pernille. She is anextraordinaryathlete,and she is also a brilliant designer”,explains Nicolaj Due, Danish Endurance’s CEO.

TheBloomingLace collectioncomes in black, white, andsea foam andin sizes XS-XL. The lingerie will be available fromOctober, 27th2020, on the DANISH ENDURANCE websitewww.danishendurance.comandBoozt.