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On and off the track – Team McLaren sets the winning standard

Press release September 7, 2012 Sport

New website offers best-ever experience for Vodafone McLaren Mercedes fans and members

Team mclaren new site

With two wins from the last two races and four grand prix victories in 2012, there’s hardly been a better time to support Vodafone McLaren Mercedes than now.

If you wear your allegiance on your sleeve, then you’re doubtless already a member of Team McLaren – the official membership programme – but if you’re still sat on the fence (and why?) then the relaunched website provides the most personal introduction to the team, as well as offering exclusive insights, offers and information to official members.

The re-designed website has been created with input from members. It features a new modern interface, even more exclusive content and a greater variety of imagery and features.

Simply by registering free of charge with the website, members can enter our fan competitions and download the latest grand prix wallpapers – which include a suite of images from Jenson’s dominant win at Spa last weekend.

Becoming an official Team McLaren member brings members even closer to the action as well as the chance to apply for money-can’t-buy experiences, such as paddock and garage tours and visits to the McLaren Technology Centre, where you can meet and speak with members of the race team.

Membership also buys you entry to exclusive competitions, members’-only merchandise, special offers and early access and discount on a variety of Vodafone McLaren Mercedes merchandise.

Vodafone McLaren Mercedes team principal Martin Whitmarsh said:

“The fans in the grandstand and those sitting at home watching on TV are the people we go racing for. I’m a passionate believer that Formula 1 should embrace its fan community – and, as a team, Vodafone McLaren Mercedes is doing much to bring our fans closer than ever before to the action.

“I’m pleased and proud that our team members can not only get access to our home at the McLaren Technology Centre, but can also get the opportunity to step inside the pit garage and see a living and breathing grand prix team in action. That’s an experience that nobody ever forgets.

“The re-designed website makes the experience even more compelling and offers a great package to both casual fans and committed team members.

“I’m always struck by the level of passion, support and enthusiasm that Vodafone McLaren Mercedes generates. Sometimes it can be quite striking – I once remember driving into Silverstone on race morning several years ago and literally being overwhelmed by the number of people sporting Rocket Red T-shirts and caps.

“Your support never fails to lift and inspire us.”

About Vodafone McLaren Mercedes
New Zealand racing driver Bruce McLaren founded the McLaren team in 1963. It entered its first Formula 1 race in 1966 and won its first grand prix in 1968. More than 40 years and 179 grand prix victories later, Vodafone McLaren Mercedes is still renowned as one of the sport’s most successful teams, and has won eight constructors’ and 12 drivers’ championships with motorsport legends Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton.


Matt Bishop

Group Head of Communication & PR
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