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Model Required: Four Short Legs Essential

Press release April 14, 2010 Family

They’ve been the pooch of choice for IT girls like Paris Hilton for years. Now a UK firm is searching for a tiny dog with a big personality to model for a new marketing campaign.

Armitage Pet Care Products, the UK’s leading maker of toys for dogs, is looking for a tiny animal to show off their latest range of 1970s style retro pet toys.

The company behind the well known Good Boy range, has just launched two new products, the Lob it! Space Lobber and the Lob it! Torpedo and needs a miniscule mutt to model with the toys.

It is asking pet owners throughout Britain to send in pics of their tiny hounds if they think they could have the X factor needed.

The IT Girl’s favourite dog – the Chihuahua – is expected to feature amongst the entries but the competition is open to any lovable dog – as long as it’s small.

The chosen dog will win a year’s supply of Good Boy Choc Drops and will live like an IT Girl’s dog for a day – including pampering, being read stories and dining on gourmet dog food.

Product manager Andrew Tyers said: “They say that models can be bitchy and in this case that could certainly be true. Our model could be either a dog or a bitch.

“Our toys are for dogs of all shapes and sizes but we think it will make a fun image to have a tiny dog try out the Lob it! Space Lobber and Lob it! Torpedo for size.

“We are looking for a very special pocket sized pooch to model the toys. The winning dog will have to have boundless energy and a huge personality.

“Both toys are reminiscent of the 1970s and bring out the nostalgia in pet owners while at the same time letting their dogs have great fun.”

If you think your dog could have what it takes please send in a photo of the dog along with his or her name, address and contact details to [email protected]  

To find out more about the new toys please visit


More & images:

Steve McComish

London PR Agency

0207 193 0566

[email protected]