Milkbug a leading online retailer of nursing clothes have launched their new look website with the aim of improving customer experience which it predicts will drive sales growth.
Milkbug will include a range of new features from a detailed zoom function which allows customers to see its breastfeeding clothing in detail to information on stock availability. The site will also include suggested complimentary products to assist customers in their choices.
Improved navigation and a wider image format throughout makes the site user friendly and easy for customers to use and find items.
The retailer has also introduced a quick checkout process, which is a key requirement asked by customers from the research that Milkbug conducted in helping shape the design of the site.
A slideshow functionality on the homepage enables Milkbug to showcase its nursing designs in an interactive and fun way for customers, making it unique for Milkbug.
The new site incorporates Milkbug’s new brand image and corporate colours, which are considered to be more inviting and appealing to the target audience whilst maintaining its professionalism.
User feedback has been extremely positive, with visitors commenting on the improved homepage and detailed zoom function giving them a level of insight into their purchase which wasn’t available before.
The site will run on a new platform which will enable it to support its increasing user base and will allow them to build further enhancements to the site and further improve customer experience.
“It was becoming increasingly obvious to us that in order to set us apart in the market we needed to improve our online customer experience and image” says Taj Randhawa, MD of www.milkbug.co.uk, “by embracing some new customer experience tools we have developed a new look and feel while displaying our website in a simple and compelling way to our visitors”
Milkbug have proven they are a strong player in the niche market of breastfeeding clothes and have shown a strong sales turnover since 2008 when they entered the market. The company has an ethos of sourcing the best nursing fashion which help mothers breastfeed whilst retaining a sense of style.