MASALA ZONE LAUNCHED IN BAYSWATER

Award-winning, casual dining restaurant brings real Indian food to West London

Wednesday 8^th July 2009 saw the launch of award-winning Indian casual dining restaurant Masala Zone's new branch in Bayswater, bringing the taste of real Indian food to West London. The launch, hosted by Chairman, Mr. Ranjit Mathrani,was attended by a host of food industry aficionados, VIP's and high profile dignitaries.

Guests were indulged with a bespoke menu at the launch, featuring Masala Zone'ssignature offering of real Indian food. Dishes included: mini onion bhajias; tiranga dhokla, cocktail size chicken samosas with tomato chutney; Farsli patice; mini shami kebabs; and chicken tikka biryani.

Speaking of his delight at the launch of the new Bayswater branch, Chairman, Mr Ranjit Mathranisaid, "We hope the public share the view about our brand in this time of uncertainty and recession. Serving real Indian food of quality at under £15 a head is a challenge.  Our website name of 'real Indian food' explains it all -we do not compromise on the quality and integrity of our food. We bring delicious food from the homes and street stalls of India, which we combine with an environment that is totally a part of London life - casual, stylish, exotic, and contemporary.

 We have had 600,000 customers a year at our Masala Zone restaurants, which is forecast to increase to 800,000 a year after our new openings; which means we must be doing something right"

The impressive site of the new Masala Zone Bayswater restaurant, originally a bank, will entertain diners against the vibrant backdrop of an exotic pop art collage of firecracker labels from the town of Sivakasi in Southern Tamil Nadu, home to the world's second largest printing press. Linked to gigantic printing presses with in-house studios and artists, Sivakasi produces a kaleidoscopic range of colourful, kitsch posters and calendar art for the millions in India.

As with each restaurant of London's most innovative and authentic casual Indian dining venue, Masala ZoneinBayswater has its own distinct style, artistically themed around a particular tradition of Indian art and culture. Seating capacity for the restaurant is 110 (with no reservations), with a separate Party Room zone for 36 - the perfect setting for private functions against the backdrop of a crimson hued collage of Bollywood film stars and languid art.

Masala Zone serves delicious, authentic and wholesome Indian food, covering dishes from street food favourites, tandoori grills and curries from many regions of India, to traditional home-style balanced thali meals. The differentiation factor about Masala Zone restaurants is that each is headed by an experienced chef who decides every day what their daily changing offering of vegetables, lentils, raita, rice andthali canapé will be, so each  restaurant offers a different thali meal every day.

Desserts include popular Indian options such as gulab jamum, rasmalai, kulfi and falooda, the traditional Indian sundae. There is a special Children's Thali and an Ayurvedic Thali with low GI dishes which is suitable for diabetics. Beverages will include fresh fruit juices and well chosen wines by the bottle, glass and carafe. A food to go and delivery service will be provided for the local area, commencing on 13^th July 2009.

Masala Zone and its highly respected sister restaurants - Chutney Mary, Veeraswamy and Amaya - are part of the Masala World Group, popular with celebrities such as Gwyneth Paltrow, Reese Witherspoon, Jemina Khan, Fabio Capello , John McEnroe and Ryan Phillippe.

Masala Zone's new Bayswater restaurant is now open to the public and is locatedat 75, Bishops Bridge Road, Bayswater, London W2 6BG. Tel: 020 7221 0055.

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