One of the most pioneering mentoring schemes for London’s disadvantaged youth showcases its work to the creative industries’ top professionals MAD Mentors, one of the most pioneering schemes for mentoring disadvantaged, London-based youth in the fields of media, art and design, is hosting a unique performance and fashion show event to showcase the talent of some of the young people currently enrolled in their innovative mentoring programme. Nurturing and celebrating the talent of tomorrow, the event will take place on Friday 30th April at Sheraton Park Lane Hotel, Piccadilly, London, W1. The most promising talent of the night will be selected for work placements with top media, art and design industry professionals such as world-famous make-up artist, Daniel Sandler, and Art Director Murielle Bourdais from Urban Retreat, Harrods.
MAD Mentors is a dynamic community interest organisation, providing mentoring programs that offer support and guidance for disadvantaged, London-based young people, aged 16-25, wanting to enter Media Art and Design industries, but who have thus far lacked the opportunities and resources to help them actualize their ambitions.
MAD Mentors currently works with over 200 mentees across London and the objective of the event is to raise awareness about the scheme and to showcase current mentees’ talent to an audience of creative industry professionals, with the objective of placing six of them into professional work placements. The network – ‘It’s a MAD World’ – is a tool for the mentees
(and mentors) to make contacts, have the opportunity to participate in key industry events such as London Fashion Week and Frieze Art Fair, and to work on their own projects with the assistance of professionals, encouraging their skills, strengths and forte.
The target of MAD Mentors over the next 12 months is to recruit 50 new mentors across the fields of media, art and design, recruit an additional 200 mentors and to place 25 mentees in professional work placements with the top names across respective creative industries. The project is already gaining momentum across UK, with a view to being incorporated into the education system. In a short timeframe, there has also been widespread international interest in MAD Mentors, with Canada, Dubai and New York keen to set up the program. In due course, MAD Mentors franchises will be established across the globe, with a view to every country adopting the practice of mentoring disadvantaged youth and offering young people the chance to share positive experiences and practices, helping and encouraging them to realise their goals and giving them a helping hand to achieve their dream career.
Founder and CEO of MAD Mentors is Maryum Sharif, who felt compelled to set up the organisation following her own frustrations at not finding the correct advice from the relevant industry experts, as well as work and work placements. Ignored by members of the fashion industry at the time and not wanting any young person to endure the same hardships and difficulties, she was propelled into action. She comments, “Young creative talent can grow and develop much more by giving them direction and support with expert role models that can excel knowledge and fast forward their learning and become successful in their careers“.
For tickets to attend the event or further information, please visit www.madmentors.com or telephone07894 226 562.