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Lifft™ slings and Bras4Mums offer exclusive discount for UK National Breastfeeding Awareness Week

Press release June 22, 2010 Family

Lifft™ baby slings and Bras4Mums are offering an exclusive discount in celebration of National Breastfeeding Awareness Week

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To celebrate National Breastfeeding Awareness Week, Lifft™ baby slings, the only sling believed to be scientifically proven to improve posture, and Bras4Mums, the maternity and nursing bra specialists, are offering £10 off when you buy a Lifft™ sling and any bra from the Royce range together.

Lifft™ slings ( is a keen advocate of National Breastfeeding Awareness Week.  The annual campaign aims to raise awareness of the health benefits of breastfeeding, increase social acceptance and encourage friends, family and healthcare professionals to provide support for breastfeeding mothers.

Founder and Managing Director of Lifft™ slings, Louise Day said: “National Breastfeeding week is a fantastic way to really promote the benefits of breastfeeding and help mums be aware that it can be practical and fuss-free. From personal experience of being a first-time parent, you are always looking for the best way to nurture and care for your little one from the day they are born.”

The Lifft™ baby carrier ( ) has been specially developed so that it can be used as a discreet ‘hands-free’ way to feed your baby. Carrying your little one close will increase your desire and ability to breastfeed for longer as it promotes bonding and understanding between you and your newborn.

It’s always important to wear a correctly fitting bra, but it’s even more important when you are breastfeeding.   Without it, new mums may get painful blocked milk ducts which can lead to the inflammatory mastitis if not treated early, get back ache if breasts aren't supported properly, or be uncomfortable, which can affect milk let down (the natural reflex for milk being ready to feed baby).

Louise continues “Bras4Mums and Lifft™ really wanted to do something which celebrates National Breastfeeding Awareness Week.  We know that new parents have generally had to buy nursery equipment, car seats and clothes, so we thought the best idea was to give a little helping hand and offer an exclusive discount for Bras4Mums customers.”

With at least five alternative ways to wear the Lifft™ sling, this buckle/clasp free sling is great for newborn babies through toddlerhood to three year olds weighing up to 35lbs. With three different colour combinations to choose from, and sizes from 6 through to 22 (not forgetting S, M and L sizes for new dads too), the Lifft™ baby sling is fast becoming the must-have accessory for every new parent. 

To buy a Lifft™ baby sling and Bras4Mums Royce bra please go to: and use the promotional code BFLifft. The offer is valid until the 31st July whilst stocks last.  Terms and conditions apply – visit Bras4Mums for more details.

About Lifft™ Slings:

The Lifft™ Sling has been exclusively designed to offer you and your baby supreme levels of comfort and style, and that is so very easy to use. The range has been beautifully designed to ensure that the carrying positions of your baby are natural – the sling mimics how you would carry your baby in your arms. With a fuss free hands-free design the sling allows for discreet breastfeeding.  Whilst in the Lifft™ Sling your baby can always see your face, hear your voice and your heartbeat and feel swaddled and secure.  They are available to buy from stockists nationwide in the UK and you can also buy the baby sling from the Lifft website.