JEMM BEATS SIX OTHERS IN TENDER PITCH
London 31st JAN 2013:Jemm Group (http://jemmgroup.com), the global real-time advertising network, today revealed that it has signed an exclusive representation agreement with Freeads.co.uk. Jemm Group will be the sole network seller of Freeads.co.uk and will deliver their 600 million ad impressions through its real time platform. As well as standard display units, Jemm Group will sell all non-standard inventory including SMS sponsorship and mobile advertising. All inventory will be made available to every potential buyer from agency to direct to programmatic trader.
Jemm Group was successful in its bid to represent Freeads.co.uk because of its unique real time offering and bespoke technology platforms. The fact that Jemm evolved its business into a real time network over 2 years ago means that they hold extensive data sets as well as knowledge of auction based trading. Jemm has also built bespoke technology tools for targeting and optimisation which will be used across the Freeads.co.uk inventory.
Freeads Classifieds has built up its free advertising site over the last 10 years and now boasts traffic of 50 million impressions per month. Freeads was previously working with Hi-Media until the end of last year when a tendor to pitch was made at the start of the year. After a six way battle between the leading ad networks, Freeads agreed to work with Jemm Group exclusively.
Caroline Hossack, Head of Publisher Services at Jemm said: “Jemm Group has a reach of 4 billion impressions a month and we are looking to add to our list of exclusive publishers and Freeads.co.uk is the first of many new premium publishers to start working with us in 2013. The use of real-time bidding will enable Freeads.co.uk to extract more value from their ad inventory and increase sell-through. At Jemm, we think that the use of both real-time bidding coupled with bespoke technology will enable us to maximise their extensive inventory.”
Dan Newman, Managing Director at Freeads Classifieds said: “Not only is this an exciting time for Freeads as we continue to expand rapidly across multiple platforms, but it’s great to have found a new partner who is leading the way in technology based advertising. The digital ad trading market has grown at a phenomenal rate and its things like real-time bidding that are at the forefront of this growth. We are excited to be working with Jemm Group to successfully monetise all our different types of inventory and deliver targeted reach and results for all buyers.“
Jemm was founded in 2007 to cover every angle of a brand’s digital marketing needs. A fully accredited member of IASH and IAB, Jemm is focused on brand safety online at the same time as ensuring every publisher’s advert secures maximum revenue and each advertiser achieves optimum performance. Jemm is a true innovator in a market and trades across nearly 4 billion impressions monthly on display, mobile and video inventory. The business rebranded in 2011 as a Real Time Network, allowing for a more efficient buying process using RTB to deliver better results for buyers and sellers.