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Inspired launches new content in preparation for the Show

Press release September 18, 2008 Multimedia


Inspired Gaming Group plc (Inspired), the leading supplier of gaming machines and content to the LBO market, today announces its presence at The Betting Show 2008. Inspired will be taking a stand at the show (# 770) to unveil a raft of new and exclusive category B2, B3 and C content. Inspired is also launching a range of new B2 and B3 content in advance of the Betting Show through partnerships with Gamesoft, Psiclone, Max Gaming and Barcrest.

Known to many in the LBO industry as Leisure Link, Inspired is using The Betting Show as an opportunity to ‘relaunch' its LBO brand as Inspired Gaming Group. Headed up by Martin Lucas, Inspired's LBO business already supplies 41% of the market, including major chains such as William Hill and Ladbrokes, but it is also the largest supplier of machines and content to independent bookmakers, including Betfred.

In advance of the Show, Inspired is today launching a range of new B2 and B3 content, all of which will be showcased on its stand at the NEC. Visitors to the stand will be able to play Monkey Business, developed by Gamesoft, the number one specialist supplier to AGC, FEC and Bingo; Snakes, Ladders & Cash Adders from Psiclone; Rainbow Riches Pots of Gold from Barcrest; and Enchanted Dragon developed by Max Gaming. Both Snakes & Ladders and Enchanted Dragon are exclusive to Inspired. Inspired will be launching even more exclusive Category B2 and B3 games at the show as well as showcasing its Open SBGTM platform which allows operators to download content remotely, monitor incomes, fault and play data in real time.

As well as new content, visitors to the stand will be able to see Inspired's virtual sports products and a range of cabinets including its cabinet for LBOs, Rainmaker, which offers a suite of virtual betting games including B3 jackpot slots games and new B2 casino games. Independent bookmakers will also be able to meet members from Inspired's LBO dedicated sales team on the stand.

Luke Alvarez, co-CEO of Inspired, commented: "Our presence at The Betting Show this year is strategically important for our business. We already supply 41% of the market but we are really excited about the independent LBO opportunity as we want to offer them the same great Rainmaker machines that we do to the bigger players. Our partnerships with some of the leading content developers in the industry also mean that we can offer the independent bookmaker more content than any other operator in the industry."

Alan Parker, MD at Gamesoft, added: "This is the first game we have rolled out over Inspired's Open SBGTM platform and we hope it will act as the perfect showcase for our content."

Mike Fox, Technical Director at Psiclone, said: "We have a very long and successful relationship with Inspired that allows us to make our content available to the biggest population of players in the UK through one single supplier. We develop exclusively for Inspired in the LBO sector and Snakes, Ladders & Cash Adders is our first category B3 game to be rolled out on Inspired's Open SBGTM platform. Test results to date have already proven it will be a top performing game."For further information
Rebecca Blinston-Jones or Lucy Buckley
Mantra PR
Tel: 020 7438 4910
E: [email protected] / [email protected]