This is a comprehensive publication that enables readers the critical perspectives to be able to evaluate the world market for juice.
As per the global juice market research, the overall fruit and vegetable juice industry increased by 3.7% through 2007 and 2013. Juices have recently attracted attention as a healthy drink and have been giving stiff competition to soft drinks. Consumers, driven by health and fitness concerns, are preferring juices made from fruits and vegetables and the market is expected to reach USD 72.29 billion liters by 2017.
This report, Global Juice Market to 2018 - Market Size, Growth, and Forecasts in Nearly 70 Countries, provides market insight on actual market situation, trends and outlook. The report analyzes the current market conditions and highlights the scope of the market.
Factors driving the growth of the market
Juices have gained importance recently with people becoming more aware of the need to look after their health. Becoming a competitive segment in the beverages industry, especially as more people look forward to options that improve and sustain their health, research states that the 100% fruit juice market is set for higher growth in upcoming years.
Key regions for growth
Europe is slated to become the single-largest market in this segment, while Asia Pacific will gain ground and emerge as a region that holds significant growth potential. Expected to record a CAGR of 6.3% for the forecasted period, the growing economies of China and India will present the maximum profitable opportunities. Producers of the market are aggressively promoting and expanding their operations in these regions, often adding indigenous ingredients to suit the different tastes and preferences of the prospective consumers of the global juice market. Strong growth is also forecasted in Morocco (30.5%), Rwanda (17%), Egypt (13.8%) and Moldova (12%).
With the trend of healthy eating growing, there will be increased acceptance of fruit and vegetable juices as part of meals, thereby driving the market growth further. Despite being largely fragmented, demand for safe and organic products will also foster innovation and new product development in the sector.
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