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Increased broadband penetration in countries expands the digital gaming industry

Press release August 7, 2014

The Global Digital Game market covers the present scenario and the growth prospects of the Global Digital Game market for the period 2014-2018.

The growth of the digital gaming market stems from online games, video games advertising and wireless games sector. The increased broadband penetration worldwide, and growing distribution of content is expected to increase popularity of massive multiplayer online games (MMOGs) and online games and record a growth of 14.9% CAGR by 2015 while wireless games are forecasted to record a CAGR of 11% through the same time span. Video game advertising, including dynamic in-game advertising, has emerged as an additional revenue stream within the global digital games projected to show strong CAGR and grow by 10% through 2015.

This report, Global Digital Game Market 2014-2018, covers the present scenario and the growth prospects of the digital gaming market. The report also considers consumer spending on new console games (home and handheld games), personal computer games and mobile games in digital format.

 

Rising smartphone ownership delivering new generation of gamers

Mobile has been creating a new generation of gamers. The global mobile games revenue is predicted to reach USD 15 billion by 2018 and record a CAGR of 9.6%. China, the US and Japan are the key markets. Rising smartphone ownership and increasing access to mobile games globally, even the advertising revenue, which was relatively small, will grow at a much faster rate within the video games segment. This growth opportunity has enabled innovation in game play and business models.

 

Innovative features sustains interest in console gaming

The new consoles will recommence the interest of consumers in console gaming. Furthermore, Xbox One’s emphasis on being a key piece of technology for the living room meant that the interest would remain longer than a previous generations, especially when the device is used more often and appealing to a broader demographic. The revenue from the global console games is expected to reach USD 31.9 billion by 2018 and record a CAGR of 4.9% with physical console games revenue to increase by a 0.6% CAGR over the forecast period.

 

Social and casual gaming to attract non-gamers but market will be difficult to monetize

With the games lacking longevity and people wanting to play free, the casual games market will remain popular despite it being difficult to monetize. To cite an instance, puzzles and dragons has dominated the Asian market while Candy Crush Saga has been downloaded over 500 million times.

 

Micro-transactions widening gaming participation

The online gaming sector has opened up its market despite the previous thought that it was lost to piracy. This business model enabled greater freedom in how much the gamers played and China remained the second largest market for online gaming, reaching USD 4.2 billion in 2013 and expected to record a CAGR of 7.9% from 2013-2018. In Russia, the market reached USD 588 million in 2013 is forecasted to grow at a CAGR of 13.8% overtaking Germany to become the seventh largest market for online gaming.

 

Targeting the emerging markets

The digital games market is targeting the emerging market. One of the key players, Sony has already opened its manufacturing plant in Brazil. India also appeared as a prospect customer and become the 15th largest market for online gaming.

 

For further insights,

Visit: Increased broadband penetration in countries expands the digital gaming industry

 

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Subjects


Digital games market, digital games industry