This industry report offers the most up-to-date market data on the actual market situation, trends and future outlook for menswear in the world.
The new generation of city dwelling men places great emphasis on personal grooming and fashion. While the traditional notions about masculinity stood in stark contrast to the metro-sexual man, this archetype has become a commonplace. Now, it is not only socially acceptable but also desirable for men to care about their personal experience, which would mean a veritable boom for the men’s fashion market. According to research on the menswear industry, the market currently shows no signs of abating. With the idea of “properly dressed man” getting less restricted, men are turning more fashion conscious and spending on their ensemble. The new age men do not have any complains or qualms about purchasing directional fashion wear or even grooming products for that matter.
This report, Global Menswear Market to 2018 - Market Size, Trends, and Forecasts shares the most up-to-date market data on the actual market situation, trends and future outlook for menswear in the world. The research includes historic market data from 2007 to 2013 and forecasts until 2018 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, analysts, and other people looking for key industry data in readily accessible and well-presented tables and graphs.
This century saw the introduction of television series where the main protagonists featured men who were the fashionistas of their era. Furthermore, with the increased proliferation of modern day musicians, athletes, and actors, there has been an increased attention towards fashion and integrating style in one’s closet. The change has been so apparent that some of the world’s biggest brands included men’s styling and officially went mainstream.
Furthermore, Internet played a major role in imparting ideas that were previously limited. Today, men can view what other people are dressing all over the world and what brands are they preferring.
Lastly, the ecommerce platform has all over reduced friction for the male shoppers who were especially averse to the idea of traditional shopping methods. With more than one thirds of men shopping online for their clothes, there has also been a distinct rise in menswear-focused Internet start-ups that offers everything from suiting, shirting, trousers and even accessories.
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