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In-Play Betting Facilitating UK Gambling Industry Growth

Press release October 20, 2015 Games Betting exchange Gambling industry uk, uk gambling industry, uk gambling market Betting Betting ods Betting promotions

UK Gambling Industry Growth booming thanks to Sports Betting

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Sports betting is one of the fastest growing industries in the UK, with the amount of revenue generated amounting to £7.1bn during the period of October 2013 to September 2014: a rise of £327m (5%) on the period April 2013 to March 2014. One of the key drivers of this growth has been a very modern phenomenon: in-play betting.

This new innovation has been facilitated by the enhancements in mobile technologies, which enable users to access a whole gamut of new functions and features. One of these is the ability to bet from mobile phones and tablets, whilst viewing live streams and constantly updating statistics to make the most informed betting decisions.

It is a revolution that is set to continue at pace – a notion that has been recognised by any of the leading bookmakers, including most notably Bet365, who have employed the services of legendary British actor Ray Winstone to promote their in-play betting services.

One of the UK’s favourite betting guides,, has recently published their very own guide to in-play betting, and this is packed with handy hints and tips to get prospective punters up and running.

They have recognised the advantage that in-play betting hands to punters, and their enhanced chances of winning in turn takes some of the power back from the bookmakers. With football in-play betting, punters can place their wagers up until the 85th minute, which naturally gives them an advantage over those who have bet before the match has begun (even if the odds are far less generous at this point).

And in tennis, a sport known for its twists and turns and shifts in momentum, in-play betting affords punters a brilliant opportunity to study the early exchanges in a match before pinning their colours to either player.

The in-play betting guide from alludes to the sheer number of markets that are available to bettors, and how to make the most of profitable opportunities in each. They studied the statistics from the 2014/15 English Premier League season and unearthed some fascinating gems: for instance, 31% of all matches were 0-0 draws at half-time, and yet there were more than 1.5 goals in 71% of those same games. The time bracket where the most goals were scored was the 76th-90th minute mark.

And that perhaps sums up the allure of in-play betting quite nicely: the longer that football matches go on, the more unpredictable they become. And that offers plenty of profit-making potential for punters.

Of course, we all need a little bit of advice and guidance from time to time, and that’s why this guide is sure to come in handy for bettors up and down the country. was founded in August 2005 for that very purpose: to help sports fans and punters to bet more successfully.

Their website is a comprehensive resource of betting news, tips, strategies and bookmaker reviews; all of which are designed to help absolute beginners to sports betting and more advanced punters to make the most of their hobby.

And their latest collection of thoughts and insights into in-play betting is set to become one of their most popular pieces yet.


Games Betting exchange Gambling industry uk, uk gambling industry, uk gambling market Betting Betting ods Betting promotions