HONEY’S DANCE ACADEMY & DESITARA.COM LAUNCH NATIONAL HUNT FOR UK’S NEXT TOP BOLLYWOOD STAR WITH BOLLYWOOD DANCE CHAMPIONSHIPS 2010Press release March 31, 2010 Culture
• UK talent to win once in a lifetime opportunity to break into Bollywood by featuring in a major feature film, as well as other top projects across TV and the stage • UK’s First and Top Bollywood Dance School to Give X-Factor Chill in Bollywood Style!
Following the recent rise in the number of British talent heading East for a taste of the glitz, glamour, stardom and success of Bollywood, the world’s largest film industry, Honey’s Dance Academy (HDA), the UK’s top Bollywood dance school, and Desitara.com, the world’s leading Talent Portal, have partnered to announce the Bollywood Dance Championships 2010, a unique talent contestto discover and launch the career of UK’s next Bollywood superstar and dancer in the making.
The competitors dancing to secure a winning place in the Bollywood Dance Championships 2010 taking place later this year will need to follow the steps by auditioning at the event’s eagerly anticipated X-Factorstyleaudition process – Bollywood Dance Championships 2010 Auditions – which takes place on Saturday 17th Aprilat St Giles Hotel, Central London. The keen eye of an esteemedpanel of judges will be searching out new dance talents that possess the passion, drive and determination to make it as a top Bollywood star. Participants who make the auditions will enter the second stage of the competition - Bollywood Dance Championships 2010 Talent Heats – taking place in May, in London.
Finalists will be selected from age categories: 4-7 years; 8-12 years; 13-17 years; and 18 and over.
The lucky overall winner selected at the finals taking place later this year, may be a group or solo performer and will be mentored for worldwide projects from September through to December 2010. They will receive free, premium service tutelage worth £30,000 from Honey Kalaria herself, who will mentor, support and offer one-to-one consultation to the winner. Honey will personally develop the artist from the level they currently are to their maximum potential and will commence putting them forward for top projects and roles across film, TV and the stage.
Hopefuls who pass the Audition stage and want to perfect their skills ahead of the Talent Heats in May can join one of 13 HDALondon Dance Studios where expert dance trainers will provide the necessary training and mentoring to bring participants up to the level required for the competitive Talent Heats. What’s more, at each stage of the competition, through HDA’sandDesitara.com’s network, exemplary participants will be spotted by talent scouts and recommended for a range of casting opportunities across TV, film and theatre.
With Bollywood ever growing in popularity and now reaching global audiences, the appeal to learn and perform in the Bollywood arts has attracted students from all cultural backgrounds – something HDA and Desitara.com strongly encourage. Open to all skill levels, HDAhas taken novice dancers and trained and mentored them to perform on the most glamorous of stage and film sets whilst Desitara.com’s platformhas been the crucial conduit in propelling these talents into the global spotlight.
The Founder of the Bollywood Dance Championships 2010and HDA is entertainment impresario Honey Kalariawho was recently a guest choreographer for the BBC show, So You Think You Can Dance
HDA, her dance students have featured in major film, TV and stage roles such as Harry
Potter, Jamie Oliver’s Oliver Twist, Bombay Dreamsand blockbuster Bollywood movies such as Kabhi Khushi Kabhie Ghum,as well as Gurinder Chadha’s forthcoming film“It’s a Wonderful Afterlife”to be released in April.
In speaking about the launch of the event Honey Kalaria,creator of the conceptsays,“As Bollywood is an amalgamation of all dance styles, the idea is to encourage people from all dance genres and cultural backgrounds to participate and compete – Indian Classical to Bhangra, Salsa to Belly dancing right through to Hip Hop and Street. My work is to build East West relations and this is a great way to get people to experience the glitz and glamour of Bollywood, whilst offering an opportunity to help maximise an individual’s true potential. ”
Desitara.com is a talent networking site, a portal into the film industry and the best place to connect with like-minded artists - all rolled into one.Desitara.com delves into the "reality" and capture's the viewer's attention. The website provides a platform to showcase one's talent across the world. In speaking about their association with the Bollywood Dance Championships 2010, Aman Shahpuri, Sales & Marketing Head of Desitara.com comments: “As Talent feeders we want to democratise the structure and process of bringing Talent Owners & Talent Viewers together. Through our partnership with HDA we want to create, share, reward and celebrate Talent. We will attempt to raise the bar by marrying technology with entertainment and defy the geographical boundaries to reach the masses.”
To seal a place to become Bollywood’s next top British star, dance hopefuls interested in auditioning must register by calling 020 8590 8050 or by visitingwww.desitara.com/honeysdanceacademy