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Feet Need Suffer No More For Fashion

Press release October 22, 2009 Fashion

At last help is available for the almost 40% of UK women who admit to buying ill fitting shoes in the name of fashion.

Research published recently by The Society of Chiropodists and Podiatrists  revealed that more than a third of all British women bought shoes that didn’t fit them simply because they looked good. But their suffering in the name of fashion could leave many with serious feet problems, the society warned.

Now one business woman who loves the latest in shoe trends but who has feet that don’t, is launching a brand new concept in shoe retail which helps address the problem – interchangeable shoes.

Marta Eleniak has launched a website called where women can buy many different shoe uppers to fit one sole. The site went live earlier this week.

It means finding comfortable yet highly stylish and fashionable shoes is easier than ever before from cute spotty flats to four inch platform gladiators in zebra print cowhide.

The site lets fashion savvy ladies mix and match shoe soles with a wide choice of shoe tops. Even their killer heels are easy on the feet coming with handmade leather soles specially padded for comfort.

Marta said: “Every woman has her favourite shoes for comfort as well as favourite pairs for style. With it’s possible to combine the two for the very first time.

“After you choose the ideal shoes for your feet, you can wear the same heels with several styles of shoe tops. Women don’t have to break new soles in every time they fancy a different look or want the latest trend. There are cost savings too. Why buy a new pair of shoes for each outfit when you can have one well fitting sole and several styles of uppers?

“Comfort no longer needs to be sacrificed in the name of fashion and, perhaps more importantly, fashion no longer needs to be sacrificed in the name of comfort.”

She added that, thanks to, women can take a shoe look for every outfit they wear on holiday – without filling the suitcase with lots of shoes which is good news for today’s lack of lenience in baggage allowances.

The concept also lets women carry around a few different styles of shoes in their handbags – perfect for the Christmas party season.

So now there is less to pack, less to store, and less to spend. Women can choose from a choice of heels and uppers from the best brands – many of which are exclusive to in the UK.

The Society of Chiropodists and Podiatrists surveyed 2000 women and found that 37% had bought shoes that didn’t fit them during summer sales simply because they looked good.


Notes for editors:

Suppliers: SwitchFlops (US brand) and Nooshooz (UK brand) are arriving soon. Many others will be available too. Site stocks the best of each type of swap top shoe so there will be something for everyone. UK sizes 3 to 8. Some very exciting new brands will be exclusive to Swap Top Shoes for UK online sales.

Price: From £20 for flat flip flops (£5 each extra top) to £169 for handmade killer heels in gladiator style with the sole also in leather (£35 each extra top). Uppers prices depend on the brand and start at £5 with SwitchFlops going all the way up to £100 for a handmade limited edition designer creation.

More info and images:

Steve McComish

London PR Agency

020 7193 0566

[email protected]