Global style magazine fashion156.com’s London Issue is now live showcasing the new AW 08/9 collections of up-and-coming Brit designers in an issue dedicated to London’s avant-garde tribe of rising stars.
Capturing the dark, intense mood that seems to be prevailing this season, fashion director Guy Hipwell has selected designers who are not afraid to take risks and push the creative boundaries. Rodnik, J.W. Anderson, Hannah Marshall, Jean Pierre Braganza, Ana Sekularac and Bjork & McElligott are featured in a 20 page editorial, shot on location at The Wapping Project in London's east end.
Interviews with jewellery/menswear master J.W. Anderson, milliner extraordinaire JSmith Esquire and On|Off's founder Lee Lapthorne offer readers a true insight into London's mood as Fashion Week approaches.
fashion156.com will also be shooting a live interactive story at On|Off which will be uploaded immediately to the daily blog. Readers will also be taken on a virtual tour of events in the form of cutting-edge show reports, and insider news and images from the after-show parties.
Guy explains: " I am incredibly inspired by the new collections and the amazing underground buzz that is building. There are so many brand new designers presenting in some form this season and they are the ones fashion156.com will be shouting about. Yes, some of the pieces are purely for the runway, but radical can always be toned down...for me it's "out-there" over bland any day."
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