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Press release February 12, 2010 Agriculture



The first technicians trained on behalf of the AEA (Agricultural Engineers Association) have completed their training to install the official CESAR system on agricultural equipment. This first group of technicians from the North, South, East and West will provide the initial countrywide coverage for aftermarket fitment.

CESAR is the official equipment security and registration scheme that has wide support in the agricultural and construction worlds including the CEA (Construction Equipment Association), the Police, the Home Office and the British Machinery Insurers Association. Further technicians will be trained by Datatag in the coming months.

The AEA formally announced its support for the CESAR registration scheme and Datatag security system last year and the agreement between the AEA and the CEA was signed in November by Roger Lane-Nott, the Chief Executive of the AEA, and Yvette Henshall-Bell acting on behalf of the CEA.

It’s a regrettable fact that theft is becoming a greater threat to owners of agricultural equipment, including tractors telescopic handlers and all types of trailers, but there are now easy steps that can be taken to deter thieves and the CESAR scheme is one of them.  The AEA actively endorses the scheme and a number of its members, the major equipment manufacturers, will shortly be announcing their decision to fit CESAR as standard on machines supplied in the UK. CESAR acts as a powerful deterrent against theft and an assured way of positively identifying a specific machine in the unlikely event of theft.

CESAR has proved its effectiveness in construction and with over 26,000 machines on the scheme the unique triangular registration plate is a familiar sight on construction sites and now in agriculture. Official police statistics issued by the Plant and Agricultural National Intelligence Unit, based within Scotland Yard, show that a machine without CESAR is 4 times more likely to be stolen than a CESAR registered machine. Plus the recovery rate for unregistered plant is as low as 5% but the recovery rate for stolen CESAR registered machines has increased to nearly 30% in 2009, 6 times that for ‘unregistered’ plant.

CESAR® registration allows the police to easily check on a piece of agricultural equipment in exactly the same way as they would a car through the police national computer (PNC). Police forces up and down the country are already equipped with special Datatag scanners that can ‘read’ the miniature hidden transponders in a machine to help identify the rightful owner even if the registration plates have been removed. The CESAR system also utilises other ‘state of the art’ Datatag identification technology such as unique microdots and even an invisible Forensic DNA liquid.

CESAR can be fitted to virtually any piece of existing agricultural equipment. Installation of a Datatag and registration with CESAR qualifies the machine for a substantial insurance premium discount from a number of major insurers, including NFU Mutual, Allianz, Aviva, HSB Engineering Insurance, Royal & Sun Alliance and Zurich.

For more information see the following web sites:


Datatag ID Limited, a market leader, is a privately owned British company that has operated in the security market since 1992. Its products have helped to drastically reduce the rates of stolen property. Datatag security markings and systems are widely used on motorcycles, scooters, bicycles, boats, jet skis and agricultural and construction equipment.
Illustrating the effectiveness of Datatag security products the UK Crown Prosecution Service has a 100% successful prosecution record where Datatag has been used as evidence in court. Critically, Datatag provides a telephone service to the Police and its customers, 24 hours a day, 7 days a week enabling marked equipment to be identified.
Datatag supply a range of security marking products including Datadots®, Datatag DNA and a variety of transponders or ‘tags’. In the construction market Datatag manages the CESAR® equipment registration scheme. CESAR® is shorthand for the Construction Equipment Security and Registration Scheme. CESAR® is supported by the Construction Equipment Association (CEA), the Plant Theft Action Group (PTAG), the Home Office, the Association of Chief Police Officers (ACPO), major insurance companies and local authorities. CESAR® is a dedicated scheme designed to significantly reduce the theft of construction equipment, both large and small, and to aid recovery in the event of theft.
CESAR® offers a positive opportunity for all construction and agricultural equipment manufacturers, machinery dealers, plant hirers and owners to register their equipment under a single scheme. Crucially CESAR® registers equipment on the DVLA’s Off Road Register (ORR) which gives the Police instant access to the data via the Police National Computer (PNC).
Datatag is accredited to ISO 9000:2000 and LPS 1224 standards. Its database has “Secured by Design” status under ACPO and Home Office accreditation, one of the highest security accreditations in the UK.
Datatag® and Datadots® are registered trademarks.
For more information see the following web sites:
Issued by Dark Arts Marketing on behalf of Datatag ID Limited.
Contact, John Bradley. [email protected]  01332 856 999 or 07872 600 868
Or Faye Coton. [email protected] 01332 856 999 or 07855 053 081