CESAR AT THE 2008 CECE CONGRESS

CEA PRESENT PLANT REGISTRATION SCHEME

The Construction Equipment Security and Registration (CESAR) scheme is on the agenda at the Committee for European Construction Equipment (CECE) Congress due to be held in York October 16^th-18^th. Rob Oliver Chief Executive of the Construction Equipment Association (CEA) will make a presentation to the 200 delegates and show a specially commissioned 8 minute CESAR video on the morning of Friday 17^th.

The CECE Congress is an important annual event for manufacturers of construction equipment that sees delegates from across Europe come together for 3 days of discussions and presentations tackling the issues that impact upon this important industry. Over 57,000 people are employed by construction equipment manufacturers in the UK and the industry is worth £8.5 billion pa of which over 75 per cent is exported. UK manufacturers include ‘household names' Caterpillar (CAT), Terex and JCB.

The theme of this years Congress is ‘Engineering the Future'. The CESAR scheme, which has just notched up its 18,000^th registration in the UK, has relevance as a powerful anti-theft deterrent, a near full-proof method of establishing a machines identity and as a control against so called ‘grey market' imports of construction equipment, that is machines without a ‘CE' mark that may not meet European safety and environmental standards.

Datatag ID Limited, the company that supplies the CESAR ‘kits' and manages the scheme on behalf of the CEA, which in turn is the sponsor of the scheme on behalf of the Plant Theft Action Group (PTAG), will have a security and registration display in the conference hall during the congress. Datatag has also arranged an eye-catching display of a Ferrari road car and a JCB mini-excavator to make the point that a ‘digger' is now 44% more likely to be stolen than a car in the UK.

York Area Commander, Chief Superintendent Iain Spittal will be on hand to give a local perspective on plant theft and the importance of the CESAR scheme in battling organised and opportunistic crime.

ENDS

Editor's notes

1. The CEA is the UK trade association representing the manufacturers of construction equipment - http://www.coneq.org.uk/ . The CEA has over 120 members including leading OEMs such as JCB, Caterpillar, Komatsu, Volvo and tier ones including Perkins Engines Ltd, Cummins, International Transmissions, other component manufacturers, importers, specialist service providers and trade press.

1. CECE members are drawn from the national associations of all the European Construction Equipment producing nations.

1. Global representation at the CECE Congress comes from International Trade Associations from the USA, Japan, Russia and South Korea with invited guests from China, India and other key Construction Equipment Markets.

1. The Construction Equipment Trade Press are invited to CECE Congress - please e-mail Joanna Oliver at [email protected] for registration details.

For more information see the following web sites:

http://www.datatag.co.uk/
www.cesarscheme.org

Issued by Dark Arts Marketing on behalf of Datatag ID Limited.
Telephone 01332 856 999
Contacts John Bradley [email protected]  07872 600 868
Faye Coton [email protected] 07872 600 865

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