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Press release May 14, 2010 Agriculture



Case IH, the leading manufacturer of agricultural equipment, has just fitted CESAR to its fleet of demonstration tractors to protect them from theft. The sizable fleet, which regularly works across the length and breadth of the UK, includes Puma, Maxxum, and Magnum models up to 335 h.p. 

Commenting on the move Business Director Richard Beadman comments: “Our demonstration fleet is kept very busy and we regularly have to leave machines unattended and in transit. Tractor theft is, unfortunately, a real issue and I know that CESAR has proved to be a real deterrent against theft. We regard the adoption of CESAR as a sensible move”. 

The Case IH fleet made its first public appearance, with the now familiar triangular registration plates, at the recent ScotGrass show (pictured). 

Statistics compiled by the insurance industry funded PANIU show that CESAR registered machines are 6 times more likely to be recovered in the event of theft than unregistered machines, and 4 times less likely to be stolen in the first place. 

CESAR can be fitted to any type of agricultural equipment and a number of service organisations are trained and approved to fit CESAR in the aftermarket. See the web site for more details at 

As a final benefit to machine owners many of the leading insurance companies offer insurance premium discounts of up to 20% for equipment fitted with CESAR. 


Editor’s notes 

Datatag ID Limited, a market leader, is a privately owned British company that has operated in the security market since 1992. Its products have helped to drastically reduce the rates of stolen property. Datatag security markings and systems are widely used on motorcycles, scooters, bicycles, boats, jet skis and agricultural and construction equipment. Illustrating the effectiveness of Datatag security products the UK Crown Prosecution Service has a 100% successful prosecution record where Datatag has been used as evidence in court. Critically, Datatag provides a telephone service to the Police and its customers, 24 hours a day, 7 days a week enabling marked equipment to be identified. Datatag supply a range of security marking products including Datadots®, Datatag DNA and a variety of transponders or ‘tags’. In the construction market Datatag manages the CESAR® equipment registration scheme.  CESAR® is owned by the Construction Equipment Association (CEA), with the support of the Plant Theft Action Group (PTAG), the Home Office, the Association of Chief Police Officers (ACPO), major insurance companies and local authorities. CESAR® is a dedicated scheme designed to significantly reduce the theft of construction and other equipment, both large and small, and to aid recovery in the event of theft. CESAR® offers a positive opportunity for all construction and agricultural equipment manufacturers, machinery dealers, plant hirers and owners to register their equipment under a single scheme. Crucially CESAR® registers equipment on the DVLA Off Road Register (ORR) which gives the Police instant access to the data via the Police National Computer (PNC). Datatag is accredited to ISO 9000:2000 and LPS 1224 standards. Its database has “Secured by Design” status under ACPO and Home Office accreditation, one of the highest security accreditations in the UK. 

Datatag®, Datadots® and CESAR® are registered trademarks. 

For more information please visit

Image(s) © 2010 Datatag ID Limited. Permission for reproduction in connection with this press release is granted.

Issued by Dark Arts Marketing Limited on behalf of Datatag ID Limited.

Contact, John Bradley. [email protected]  01332 856323 or 07872 600 868

Or Faye Coton. [email protected] 01332 856999 or 07855 053 081