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BT push complete broadband package to help build customer base

Press release July 5, 2011 Multimedia

BT is marketing a complete broadband package to help drive new broadband subscribers to their Broadband and Anytime Calls package over the summer months.

The home broadband market in the UK is really hotting up, with the major providers like Sky, and TalkTalk all offering great summer deals in an attempt to gain market share. BT has now played their hand, packaging and marketing a complete broadband package free for 3 months.

This deal offers up to 20Mb BT Home Broadband, with a 10GB monthly download allowance and a free BT Home Hub, thanks to the BT Broadband and Anytime package which is currently free for 3 months, and then £16 a month. The deal also offers free Anytime calls.

A spokesman for commented “With UK households looking to reduce their monthly outgoings, the positioning of BT as the Complete Broadband provider is a shrewd move. The Broadband and Anytime calls package free for 3 months is a great message, but whether the £16 a month thereafter cost is low enough to compete with the likes of Sky and, remains to be seen”.

The main landing pages for this deal is, where potential BT subscribers can find out all they need to know about this offer and the other BT broadband packages.