Specialist brand advisor launches 'Public Brand Guru' service to give high-level brand advice to public sector organisations.
Simon Middleton, the specialist brand-strategy and creative-thinking consultant who has worked with many of Britain's best known companies, has launched a new service to give strategic brand advice to leaders of public sector and third-sector organisations.
Called Public Brand Guru, the service is very different from the marketing and advertising services available to public sector clients from traditional marketing agency providers. Public Brand Guru will work exclusively at a strategic level, helping local authorities and other public and charitable organisations to make better brand decisions before they invest in marketing campaigns.
Simon Middleton explained: "In my experience too many organisations, in both the public and commercial worlds, think that brand is just another word for marketing. I've always believed that brand is about meaning: the collection of thoughts, feelings and beliefs that your audiences hold about you.
"So brand and branding should be about strategic behaviour, not window-dressing," Mr Middleton added. "Public Brand Guru is a channel through which I can help client organisations in the second and third sectors to make real brand-change at a policy level."
By operating at this level Public Brand Guruaims to help public sector organisations to become better understood, and more valued, by their stakeholders and audiences.
Public Brand Guru can be found online at www.publicbrandguru.com