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Press release June 9, 2010 Sport

“Sport is the perfect niche for a social networking web platform. There are few subjects people are more passionate about.”

EDINBURGH – 9th June 2010 – If you are one of the UK’s 11 million + folk who regularly play sport, then you’ll know how time consuming it can be arranging fixtures, training sessions, finding new playing partners and team members.

But that’s about to change thanks to a new social networking service designed specifically to bring together a host of online services making life easier for all sports enthusiasts.

The brainchild of health and fitness entrepreneur Julie Hanson and young Scottish entrepreneur Andrew Mitchell, combines social networking, message boards and user-created clubs to transform how we organise and play our sport. It’s a free-to-join community and encourages members to create profiles detailing their sporting interests and build a network of active sporting friends and colleagues.

Search functionality also allows members to locate and connect with other likeminded sports enthusiasts sharing similar sporting interests, creating and joining teams, find a coach or instructor or organising other social events, as Andrew Mitchell explains;

“We’ve created myclublink because our extensive market research suggests that existing social networks provide disjointed solutions that do not handle specific needs for sporting participants such as finding others that share their interests, organising games and activities, communicating with their clubs or finding new clubs and communicating effectively with governing bodies and organisations.

We believe that existing sport offerings provide almost none of the interactivity and engagement expected in today's social media environment. Myclublink brings together those who have a common interest in a particular sport and groups them together in one single platform.”

For example, someone interested in hockey can set up a team/club to make communication with fellow hockey players, establish a league and begin scheduling competitive games amongst other teams.

Indeed, the possibilities are endless and the robust myclublink platform is perfect for sports clubs, governing bodies, organisations and unions that may not have these resources or desire to build and maintain their own online communities.

Personal or team profiles can be set up in minutes on myclublink no matter what the sport or interest, or at whatever level people play at. Users can upload photos and video, thereby assimilating much of the content found on the universally popular social networking sites.

Andrew continues, "Sport is the perfect niche for a social networking."There are few subjects people are more passionate about. It is one of those rare things that unite people across geography, race, religion and socioeconomic status. Popular social networking services are primarily about individuals, and are not designed in any way to help clubs grow and retain their membership bases in the specialised manner myclublink is designed to do’.

We believe that the long-term success of any social network is dependent upon providing a tangible reason for users to proactively use it. Sport is something that 11 million are actively participating in and are therefore passionate about it. For them, there are fixtures to organise, news to communicate, social activity to arrange, photos to upload, etc., and myclublink gives them the tools to do all of that in a very easy to use format.”

More details can be found at


For press enquiries, please contact Kevin Dorrian at Acumen on 0131 661 7027 or email [email protected] URL