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Press release November 11, 2008 Construction


Ammann Equipment has just announced that it's joined the list of enlightened manufacturers registering machines with the CESAR scheme. Ammann Equipment sells Ammann compaction equipment and Yanmar mini-excavators in the UK. CESAR registration will be provided to customers buying new equipment and financing it through Ammann finance, which accounts for around 85% of all sales. CESAR will be offered as an option to customers who arrange alternative finance.

The official Construction Equipment Security and Registration scheme (CESAR) acts as a powerful deterrent against plant theft and aids identification and recovery in the event of theft. Supported by the Home Office and the Association of Chief Police Officers CESAR is gathering momentum in the construction industry as more and more owners and operators of plant see the benefits. Launched in April 2007 the scheme now has more than 18,000 machines registered. And with Doosan, Merlo, JCB, Manitou, Hanix, Bomag and now Amman fitting the Datatag system and registering new machines that figure is rising monthly.

Commenting on the move Ammann Equipment MD, Robert Brown, had this to say "We've watched the growth of CESAR with interest and feel the time is right to offer our customers the significant benefits that the scheme brings. As we finance such a high proportion of our sales it makes sense to secure the equipment as we know that CESAR is now a serious deterrent against theft".

Chris Harrison, Datatag ID National Sales Manager is delighted to see another well known name in the industry adopting CESAR...... "The news that Ammann Equipment is to fit our security system and register its machines with CESAR is very welcome. The more enlightened manufacturers are now 100% behind the scheme and they're providing a real benefit to their customers, the construction industry and our community as a whole. With over 18,000 registrations already we're confident of passing the 20,000 mark by the end of the year.

Construction machines of any age can be registered with CESAR provided the machine has a valid CE mark. Proof of ownership will also need to be established. The Datatag security system can only be fitted by trained technicians who have gone through the criminal record bureau check. The unique CESAR registration plate allocated to each machine is registered with the DVLA off-highway register. This gives the police access to the registration information, at any time of the day or night, through the police national computer. Many leading insurance companies now give discounts on premiums for CESAR registered machines. Many pundits believe crime will increase in the current economic climate making CESAR indispensable.


Images © Datatag ID Limited. Permission for reproduction is granted in connection to this press release only.

Editor's notes

Datatag ID Limited, a market leader, is a privately owned British company that has operated in the security market since 1992. Its products have helped to drastically reduce the rates of stolen property. Datatag security markings and systems are widely used on motorcycles, scooters, bicycles, boats, jet skis and agricultural and construction equipment.

Illustrating the effectiveness of Datatag security products the UK Crown Prosecution Service has a 100% successful prosecution record where Datatag has been used as evidence in court. Critically, Datatag provides a telephone service to the Police and its customers, 24 hours a day, 7 days a week enabling marked equipment to be identified.

Datatag supply a range of security marking products including Datadots®, Datatag DNA and a variety of transponders or ‘tags'. In the construction market Datatag manages the CESAR equipment registration scheme. CESAR is shorthand for the Construction Equipment Security and Registration Scheme. CESAR is supported by the Construction Equipment Association (CEA), the Plant Theft Action Group (PTAG), the Home Office, the Association of Chief Police Officers (ACPO), major insurance companies and local authorities. CESAR is a dedicated scheme designed to significantly reduce the theft of construction equipment, both large and small, and to aid recovery in the event of theft.

CESAR offers a positive opportunity for all construction and agricultural equipment manufacturers, machinery dealers, plant hirers and owners to register their equipment under a single scheme. Crucially CESAR registers equipment on the DVLA's Off Road Register (ORR) which gives the Police instant access to the data via the Police National Computer (PNC).

Datatag is accredited to ISO 9000:2000 and LPS 1224 standards. Its database has "Secured by Design" status under ACPO and Home Office accreditation, one of the highest security accreditations in the UK.

Datatag® and Datadots® are registered trademarks.

For more information see the following web sites:

Issued by Dark Arts Marketing on behalf of Datatag ID Limited. Tel 01332 856 999

Contact, John Bradley. [email protected]   07872 600 868

Or Faye Coton. [email protected] 07872 600 865