Indian company ordered to stop unsolicited messages
The Advertising Standards Authority (ASA) has upheld complaints against an Indian-based company which sent unsolicited and misleading text messages about PPI claims and accident compensation.
The watchdog said the texts sent by Data Supplier breached the UK’s advertising code on the grounds of misleading advertising, substantiation and database practice.
The ASA’s adjudication was based on three complaints against two SMS messages sent by the company. The first said: “We have been trying to contact you regarding your PPI claim, we now have details of how much you are due, just reply CONFIRM and we will call you back”. The second text read: “Our records indicate you may be entitled to £3750 for the accident you had. To claim for free just reply CLAIM to this msg. To stop text STOP”.
Ordered to stop texts
In its ruling, the ASA said: “We noted that we had not seen any evidence to show that the recipients of the texts had given their explicit consent to be included on the Data Supplier’s database.
“We also understood that none of the recipients had recently had accidents or considered themselves to be eligible to make a PPI claim and that the texts did not identify who the message had been sent from.”
Data Supplier, based in Mumbai, have been ordered to stop sending the texts in their current form and not to send texts to consumers without their explicit permission to do so. The company did not respond to the ASA’s enquiries, leading the watchdog to say it was: “concerned by Data Supplier’s lack of substantive response and apparent disregard for the Code”.
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