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A Whole New Concept In Shoe Retail

Press release October 28, 2009 Fashion

Choosing which shoes to take on a trip isn’t easy – there are only so many pairs of heels that can fit in a suitcase! But now, at last help, is at hand. is a brand new website offering a solution to the age old dilemma of shoe transportation.

The site lets fashion savvy ladies mix and match shoes and heels by combining shoe soles with a choice of shoe tops.

So now it’s possible to take as many different shoes as you like on your holiday – without filling your case with loads of heavy heels.

The site also lets women carry around a few different styles of shoes in their handbags – perfect for the Christmas party season. lets you have lots of shoe tops to match all your outfits – all of which attach to a range of soles.

So now there is less to pack, less to store, and less to spend. Women can choose from a choice of heels from the best brands – many of which are exclusive to

It’s perfect for traveling light as women can now fit loads more shoes into their hand luggage. It’s also proving popular with honeymooners and some brides have even married in their Swap Top Shoes.

The interchangeable shoe concept has really taken off in the USA over the past year with many brands selling out due to demand. As well as American fashionistas the comfortable, stretchy shoe tops have also scored a hit with pregnant women and the over fifties.

Now is bringing this exciting concept to the UK for the very first time. The online store has something for everyone with everyday comfort, holiday versatility and special day glamour.

The site launched in October – just in time for winter sun holidays and Christmas parties.

Founder Marta Eleniak said: “ is a very exciting proposition to help women match their shoes to their outfits without having to weigh their luggage or wardrobe down with loads of shoes.

“We offer a wide choice of styles of sole from cork effect kitten heels to elegant black heels along with a wide choice of tops to go from day to night.

“It is also an ethical way to shop by using less resources and effectively recycling your shoes rather than having a different pair to go with every outfit worn for one occasion.”

She added that the site also offers shoe accessories including jewellery for shoes.

Marta said: “For those on a budget or who will get shot if they bring more shoes into the house, there are shoe embellishments you can buy such as beautiful jewellery and other feature pieces that you can fix to a pair of shoes you already own for a bit of bling.”


Notes for editors:

Suppliers: SwitchFlops (US brand) are arriving soon and many others will be available too. Site stocks the best of each type of swap top shoe so there will be something for everyone in UK sizes 3 to 8. Some really exciting brands will be exclusive to Swap Top Shoes for UK online sales.

Price: on average from £30 (flip flops) to £50 (kitten heels) for a pair of soles and three top choices

More info and images:

Steve McComish

London PR Agency

020 7193 0566

[email protected]