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1st Galaxy predicts 7th November as highest sales day for fireworks

Press release November 5, 2009 Lifestyle

1st Galaxy, one of the UK’s leading fireworks and effects specialists has predicted that the highest sales day for fireworks will be 7th November, rather than Bonfire Night.

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Forget the 5th November – the highest sales day for fireworks this year has been predicted as occurring after Bonfire Night, on the 7th November. 

1st Galaxy ( ), one of the UK’s leading firework and effects specialists, has made this prediction.  Displays Manager Lee Smith said “Many people buy their own fireworks for home displays and our experience says that people generally leave it until the last minute, even the day of their party. 

“Because of the way that Bonfire Night has fallen this year, we are convinced that sales of fireworks ( ) will actually peak after the event, with most people buying on Saturday 7th November for their party that night.” 

In 2009 1st Galaxy undertook a survey to understand more about people’s firework habits, with surprising results:

  • 54% of people will be looking for home fireworks displays ( ) with the maximum impact this year – those fireworks with the highest reach and loudest bang
  • Yet 61% of those asked didn’t know the minimum distance from the audience that a firework should be launched.
    • 40% of people admit they don’t read the fireworks’ instruction labels carefully
    • 66% of people would never ask for help when launching a firework
    • 57% of people have had a firework misfire at a fireworks party that they have held in their garden.

As a result of these findings, 1st Galaxy has launched a ‘How-to-buy guide’ for fireworks in the run-up to this year’s Bonfire Night, to help people make informed choices as to which fireworks are most suitable for home fireworks displays, and providing a comprehensive safety guide as to how to best launch fireworks.  In addition, all of 1st Galaxy’s fireworks include a performance indicator, which tells customers about the specific firework – colour, duration and height, so that they can make a more informed choice as to whether that particular firework is suitable for their needs. 

Station Manager Stewart Key from Nottinghamshire Fire and Rescue Service said: "We want people to enjoy bonfire night in a safe and enjoyable environment. For those choosing to host their own display it is very important fireworks are stored responsibly, they are let off one at a time following the firework instructions and spectators are kept away from the firework display. Remember - alcohol and fireworks do not mix, keep pets indoors and have a bucket of water on hand for used sparklers."

Don't forget the Firework Code:
• Keep fireworks in a closed box.
• Stand well back.
• Never go near a firework that has been lit. Even if it hasn’t gone off, it could still explode.
• Never put fireworks in your pocket or throw them.
• Always supervise children around fireworks.
• Light sparklers one at a time and wear gloves.
• Never give sparklers to a child under five.
• Keep pets indoors.

1st Galaxy’s ‘How-to-buy’ fireworks and safety guide is available to download online from

    *Straw poll survey of 98 people conducted through Survey Monkey

About 1st Galaxy
1st Galaxy Fireworks specialises in weddings, corporate events, parties and celebrations, and provide high quality display fireworks through their retail shops, mail order and online, ensuring only the best available firework collection is available nationwide.  1st Galaxy has seven shops in the Midlands in the UK and will be undertaking more than 50 organised displays around Bonfire Night, including the fireworks display at Nottingham Castle on November 5th 2009, plus the fireworks and laser show for BBC East Midlands Children in Need 2009.