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Press releases

IT workers blamed for one of Britain’s top fashion crimes

Press release July 15, 2010
Very logo A new consumer survey has put another nail in the coffin of the reputation of IT professionals for being stylish. The “IT Geek” look, specifically the mix of formal business shirts worn with shorts has been chosen as one of the top 10 male fashion sins.

Don’t Pack the Speedos on Your Summer Holidays

Press release July 6, 2010
Very logo As millions of British men set off on their summer holidays, a new campaign to get men to ‘Smarten up for Summer’ urges them to replace their embarrassing swimwear before they fly off. The campaign is inspired by a new consumer survey where wearing Speedos was voted one of the top 10 men’s summer fashion sins.