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Hööks is investing in the FEI World Championships at Herning2022

Press release June 14, 2022 Herning Herning2022 Tickets

The Dressage horses are going to dance right past, and the Jumping horses set off the ground and overcome the obstacles with power and energy you can almost feel from your seat. Hööks Hestesport is the sponsor of the very popular First Class and Business Class areas at Stutteri Ask Stadium during the FEI World Championships in Herning.

Hööks First Class
Hööks First & Business Class Area. Photo: Herning2022

The special tickets will optimise the experience for guests. The best seats at Stutteri Ask Stadium are designated the exclusive areas Hööks First Class Area and Hööks Business Class Area, and those seats also serve as partout tickets for those who want to watch all World Championships competitions in Dressage and/or Jumping. These were the first tickets to go on sale, and the partout tickets for Dressage are sold out, but there are single tickets left.

The two areas have been created to allow the audience to have a very special experience inside Stutteri Ask Stadium during the Dressage and Jumping competitions. The World Championships on Danish soil is the largest equestrian event to date in Denmark, and the Organisers experience great interest in this 4-discipline World Championships (Dressage, Jumping, Paradressage, and Vaulting).

Get pampered at Höök's First Class Area
The seats at Höök's First Class and Business Class Area are reserved on the long side, close to the arena, seats which are considered to give the best view at the stadium.

Casper Cassøe, who together with Jens Trabjerg is behind Herning2022, says: “First and Business Class each have their own entrance, with their own toilet facilities.”

There is extra pampering for the guests in Höök's First Class Area because here a light catering is included on the competition days. The ticket also comes with a goodie bag with World Championships merchandise and more. “If you choose Hööks First Class tickets, you can stay inside the stadium and in the associated lounge area. There will be free access to the daily menus and to coffee, beer, water, and house wine,” Casper Cassøe explains. It is a luxury ticket to the World Championships experience. “We will of course make sure that Hööks Hestesport is visible in the area, and guests in the First Class Area can also look forward to a gift from Hööks in their goodie bag. We are pleased that Hööks has chosen the World Championships in Herning to make their commitment to equestrian sports in Scandinavia visible,” concludes Casper Cassøe.

Hööks Hestesport is Scandinavia's leading company in the equestrian industry and has a wide range of products for riders, horses, and dogs. The company has 61 stores in Sweden, Norway, Denmark, and Finland and also offers e-commerce. Joachim Höök, CEO of Hööks Hestesport, is pleased with the fact that Scandinavia is hosting the prestigious World Championships, and he sees great opportunities for his company in the collaboration with Herning2022: “The reason we participate is to get more visibility at the best competitions. Our commitment to Herning2022 is well connected with our ambition to increase our sales and presence in Denmark.”

The World Championships opens with Dressage and ends with Jumping

It is Blue Horse FEI World Dressage Championship Grand Prix Team competition presented by Helgstrand, which opens the World Championships in Herning on 6 August. The Team competition in Dressage ends on Sunday 7 August, while there is a Grand Prix Special for the top 30 on Monday 8 August. And then the Dressage competitions end on Wednesday night in floodlight with the Blue Horse FEI World Dressage Championship Grand Prix Freestyle competition presented by Helgstrand, an atmospheric evening for Dressage fans.

The showjumpers will occupy Stutteri Ask Stadium from Wednesday 10 August with the Final of the Team competition, Agria FEI World Jumping Championship Team Final presented by Helgstrand on Friday 12 August under floodlights. And it is the Individual Jumping that concludes Herning2022 on 14 August during Agria Super Sunday.

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Jens Trabjerg

ECCO FEI World Championships Herning 2022
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