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The Indonesian prepared meals market gains popularity for its easy preparation process

Press release September 5, 2014 Prepared Meals market Indonesia Prepared Meals Industry Indonesia Indonesia Prepared Meals

Prepared meals in Indonesia gains popularity for its easy preparation process

4. Food and Beverage

The rising popularity of prepared meals can be accredited to the busy lifestyle of the urban consumers. The prepared meals market in Indonesia became popular because of its on-the-go capabilities and increasing presence of convenience stores that are equipped with microwaves and hot water. These outlets encouraged the purchase of ready meals.

This report, The Future of the Prepared Meals Market in Indonesia to 2018 presents detailed analysis on the Prepared Meals consumption trends in Indonesia, historic and forecast Prepared Meals consumption volumes and values at market and category level, brand share and distribution channel data.

Market overview

The canned foods market in Indonesia maintained its lead in 2013. Riding on wide product offerings, the overall canned food market in the region is expected to collect 34% of its overall value. Furthermore, using extensive branding and promotional methods, including price promotions and event sponsorship, the companies are trying to increase their presence in the market.

Market outlook

Over the forecasted period, prepared meals are expected to register a CAGR of 5%. The key players are expecting to benefit from the extensive establishment of modern retailers especially convenience stores. Moreover, with the increasingly busy lifestyles of urban dwellers, the market expects demand for such products to go up as consumers can now enjoy meals without any preparation hassles.

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Source: Market Research Reports Indonesia


Prepared Meals market Indonesia Prepared Meals Industry Indonesia Indonesia Prepared Meals
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