World Cigarettes India focuses on the extent to which the market has evolved during the last twelve years in line with changing smoking habits in India.
The domestic consumption of cigarettes was 1,16,166 during the year 2011-2012. This was an improvement by 4.19% from the last year. Recently however, the cigarette industry in India has been facing a host of difficulties due to strict government regulations regarding the consumption of cigarettes.
This report: World Cigarettes India provides a detailed analysis of the market and focuses on the major players, recent developments and key drivers of the cigarette industry in India.
Currently, the per capita consumption of cigarettes in India is as low as 90 pieces even though it has a market of around 113.8 billion. It faces tough challenge from substitutes like bidis and other tobacco products due to the recent hike in cigarette prices. It now accounts for 15% of the overall tobacco consumption. The key players of the cigarette industry in India are ITC, Godfrey Phillips India and VST industries. These 3 companies together account for 90% of the market share.
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