Rising awareness for better oral care is driving the global oral hygiene market

This report covers the present scenario and the growth prospects of the Global Oral Hygiene market for the period 2014-2018.

Rising awareness among hygiene- and health-conscious people is steadily driving the oral hygiene market, which is expected to grow at a rate of 3.18% in the forecast period from 2014-2018.

This report, Global Oral Hygiene Market 2014-2018, provides a detailed analysis of the industry and focuses on the major players, recent developments and key drivers of the global oral-hygiene market.

Market trends

Companies are coming up with new product innovations and utilizing raw materials such as eucalyptus, azadirachta, indica stick, cinnamon bark, peppermint and echinacea in particular products to treat various oral problems and, at the same time, keep teeth healthy. The global oral hygiene market had total revenues of USD 30,879.4 million in 2012, representing a CAGR of 3.3% between 2008 and 2012. The figure is expected to touch USD 36,108.1 million by the end of 2017.

Key drivers

An increase in the number of the aged, and rising demand for better oral care are offering enormous opportunities for growth in the oral hygiene market. In addition to this, innovative product development and rising demand for aesthetic dentistry in developing nations is expected to drive the growth of the oral hygiene industry. Emerging technologies are also slated to have a substantial impact on the overall growth of the market as it will help in reducing the turnaround time spent on dental procedures and improve the efficiency of the dental care providers.

Key players

The key players in the market include Colgate-Palmolive Co, GlaxoSmithKline plc, Johnson & Johnson Inc., Procter & Gamble Co., Church & Dwight Co., Inc., Dentsply International Inc., Dr. Fresh, Lion Corp., Sunstar G.u.m and Unilever plc.

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