Growing demand of connected users driving increased penetration of the Malaysian mobile market

This report provides an executive-level overview of the telecommunications market in Malaysia today, with detailed forecasts of key indicators to 2018.

As per the Malaysian mobile market, the overall mobile penetration was 144.4% at the end of 2013. The mobile services alone generated revenues of about USD 7.6 billion, while the fixed services, including pay-TV brought in about USD 3.8 billion.

The Malaysia: HSBB and Mobile Data Innovation Fuel Telecom Revenue Growth report provides an executive-level overview of the telecommunications market in Malaysia today, with detailed forecasts of key indicators to 2018. It delivers deep quantitative and qualitative insight into Malaysian telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from our databases.

Market overview

The High Speed Broadband network was launched in the country commercially in 2010, and overall connections passed 1.49m premises by 2013. More than 103 exchanges were upgraded to the next generation network platforms during the roll-back of HSBB and HSBB2. There were over 400 increments over the period of 3 years, beginning in the first few months of 2014. This benefited 4.8m premises in all.

Furthermore, Malaysian mobile market came to terms with the birth of the connected user and their preference for OTT communication applications. These made the key mobile operators adapt the strategies that will help monetizing traffic generated through the OTT usage. While most service providers offered unlimited use of Whatsapp, web browsing and WeChat over Opera as add-ons, Malaysia’s leading MVNO introduced its own OTT application, that allowed their users free on-net calls and discounted off-net and international calls.

One of the key players, Telekom Malaysia (TM) acquired 57% stake in Packet One, previously owned by Green Packet, which helped them receive over 500,000 subscribers and also network 2000 sites that enabled them to deliver high speed broadband that will complement TMs current fixed line network. These will furthermore, enable the company to offer its subscriber’s quad play options and capitalize on the rise of mobile data.

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SOURCE: Researchonmalaysia.com

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