Five years ago, dmlights – one of the world’s biggest online lighting stores – was still managing product information in spreadsheets. Today, dmlights handles all product data with the Perfion Product Information Management solution.
The product information challenge was simple: With about 100 different brands and more than 50,000 products, it was no longer suitable to work with disjointed data sources. It was difficult to filter and find the products and insufficient performance was a big issue.
Dmlights needed an efficient Product Information Management solution with complete integration to the company’s eCommerce platform and chose the Perfion PIM system due to it’s flexibility and functionality.
Since 2012, dmlights’ eCommerce platform has been fully integrated with Perfion PIM. Consequently, all the product information, descriptions and images managed in Perfion are automatically displayed in the webshop. If product data changes in the PIM system, the changes become visible after processing.
The straightforward filtering functionality of Perfion PIM allows dmlights’ online customers to filter lamps and electrical supplies easily by a large number of different classifications and more than 250 attributes.
Perfion’s formula functionality makes it easy for dmlights to describe products. The formulas make it possible to use values from other features in texts or descriptions. This ensures consistency and reduces updates. If a value is changed, it will change in the descriptions as well. It is no longer necessary for the employees to check everywhere that the correct data is displayed.
Dmlights’ product data is available in Dutch, English, German and French. A future plan of adding Chinese as well can also come true because Perfion supports all languages.
The journey of every product starts in the PIM system
Dmlights is always creating new products in the PIM system first. As the PIM system is not limited by pre-defined input fields, all specifications can be added in a simple way. When a product is ready, its article number and description are imported into the ERP system. In this way, dmlights is keeping the ERP system clean from products that are not yet ready for sale.
Because it is so easy to manage product data in Perfion, the products’ time-to-market is now much shorter than in the past.
The WMS pulls barcodes from Perfion automatically
Dmlights has moved to a Warehouse Management System with full barcode and wireless scanner support. Because all items are stored in Perfion, it has been very easy to import all the barcodes from the suppliers into Perfion. A connection between Perfion and the WMS software allows the WMS to pull out barcodes from the PIM system automatically.
More About dmlights
dmlights was launched in Belgium in 2004 and is today one of the world’s biggest online stores of design lighting, accessories and electrical supplies with more than 50,000 different products by 100 quality manufacturers.
PIM Webshop Product Information Management Perfion Product Data Management Dmlights Ecommerce