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Rum Success Triggers New Company Name

Pressemeddelelse maj 4, 2018 Rum Alcohol Business

United Spirits Brands is now being renamed to A.H. Riise Spirits. The name change is primarily due to the overwhelming success with a number of products launched under the A.H. Riise Rum name..

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United Spirits Brands is now being renamed A.H. Riise Spirits. The name change is primarily due to the overwhelming success with a number of products launched under the A.H. Riise Rum name.

United Spirits Brands emerged in 2016, were amongst others A.H. Riise Rum, Tranquebar Gin, London Dock Rum and Kronborg Aquavit were joined together in the same company - with A.H. Riise Rum by far the largest brand with a large portfolio of renowned and distinguished rum products.

"A. H. Riise Rum has long been a recognised and amongst the most popular rum brands in the Danish market. In recent years, we have also experienced a very strong growth in the international markets with several of our products. Due to A.H. Riise often being the product our customers and distributors identify us with, we have chosen to build the further growth of the company around the A.H. Riise Rumname. ", Says CEO Michael Bielefeldt.

The last couple of years has offered a number of new product launches with great success. "We have really hit the market with our new products, both in the A.H. Riise portfolio, but also with our Santos Dumont Rum, our Tranquebar Gin, and our other brands. It is a true privilege that distributors and consumers, in most cases, have already pre-ordered several thousand bottles before the product was even put out into shops. We are currently working on a new product line in different variants, but it is still at a development stage, why we cannot reveal so much yet, " Michael Bielefeldt continues.

The primary brands distributed under A.H.Riise Spirits

A. H. Riise Rum
Santos Dumont Room
Tranquebar Gin
London Dock Room
Kronborg Akvavit

"We are looking forward to some very exciting years to come," Michael Bielefeldt concludes.


The name change has been effectuated and will be implemented during the next few weeks. All customers, partners and distributors will receive individual notice.

For more information see  www.ahriisespirits.com

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